Find uncontested market space

Building Execution Into Your Strategy
Blue Ocean Strategy® Training, Learning & Development

Are you looking to develop your team’s disruptive, creative, innovation and strategic thinking skills? Speak with us about our training programs, workshops, briefings or guest speakers for your event?

All our inspiring education and training programs are supported with hardcopy and online e-learning & reinforcement tools that focus on building execution into your strategy and keep you progressing through to full implementation.

Action Oriented Business Growth Programs

We run Blue Ocean Strategy® based innovation programs that build your innovative product and service pipelines, explore and test in the real world, and drive prototyping and implementation.

We utilise cloud-based collaboration technology combined with BOS-based engagement and implementation initiatives.

Individual & Team Imple-Mentoring & Consulting

Engage experienced, qualified, and accredited, action focused coaches on fixed price packages.

Our team will keep your Blue Ocean Strategy® project on track, delivering results and avoiding Red Ocean traps.

Free Content & Not-So-Free Content

Are you here to self-educate yourself about Blue Ocean Strategy?

If so, here are a range of recommended reading, podcasts, webinars, website, slideshares, software and other material to help you.


For any sized business and budget.
Speak to us about your challenges, and let us chart a course to a blue ocean of opportunity for you.
Scroll down for more options.

Kick Start

Startups & Micro Businesses Only


  • 12 Weeks Min.
  • 2 x 1 Day Workshop Seats or 1/2 Day Launch
  • 12 x 1 hour Coaching Sessions
  • 6 months Client Portal Access
  • 6 months Premium Events
  • 25 Seat IdeaScale Platform (DIY config)
  • *$6,000 + GST Total
  • Follow-on @ $1400 + GST/month
Got a question?


Small/Medium Business & NFP


  • 12 week & 12 f'night min. options
  • 2 x 1 Day Workshop Seats or 1/2 Day Launch
  • 18 or 36 hours Coaching & Support
  • 12 months Client Portal Access
  • 12 months Premium Events
  • 25 Seat IdeaScale Platform
  • *$9,000 or $18,000 (+ GST) Total
  • Follow-on @ $1500 & $2500 + GST/month options
Got a question?


Medium-sized Org. Teams & Divisions


  • 12 f'night min.
  • 1/2 Day Launch + 4 Capability Development Workshop Seats
  • 96 hours Imple-Mentoring Workshops, Coaching & Support
  • 12 months Client Portal Access
  • 12 months Premium Events
  • 25 Seat IdeaScale Platform
  • *$24,000 (+GST) Total
  • Follow-On Monthly Packaged Options
Got a question?


Your Specifically Scoped Projects

On Demand

  • Company Strategy Offsites & Customised Training
  • Briefings/Guest Speakers
  • Market Entry Strategies
  • Investor Readiness & Capital Raisings
  • Optimised for Sale
  • Market Research
  • Innovation Programs
Got a question?

Strategy & Innovation Speakers

For your team offsite

On Request

  • Inspire Your Team
  • Explore Strategic Options
  • Generate Innovative Ideas
  • Collaborate with Strategic Partners
  • Create An Innovation Competition
  • Run A Hack Days Program
  • And More
  • Customised Presentations
  • Customised Workshops
  • Customised Webinars
Got a Question?

Strategy & Innovation Workshop

2 Day Training


  • For Project Team Leaders & Sponsors
  • Follows our 12 Step Navigation Chart
  • Focus on Practical/Commercial Application
  • Covers all BOS Tools & Principles
  • Many Cases and Examples
  • Experiential/Team Work
  • Use of Technology to Drive Execution
  • 12 months access to Client Portal
  • 2 hours Post Workshop Coaching
  • * Plus GST
More Information

Collaborative Strategy Offsite

2.5 Day Program - Multiple Organisations


  • 4 people per team + $1000 per additional (max. 2)
  • Set Strategic Goals & Alignment
  • Develop Or Refine Your Blue Ocean Strategy
  • Create Team Engagement & Inspiration
  • Explore New Strategic Options
  • Create Market & Non-Customer Research Programs
  • Devise or Revise Your Innovation Program
  • Offsite Locations outside Sydney & Melbourne
  • Add a Half Day Team Bonding Activity
  • * Plus Travel/Accommodation & GST
Got a question?

Free and Premium Events

Key Points

About Us
  • Local & Global Network

    We are Australia's only network of qualified and accredited Blue Ocean Strategy® advisers. We have people in every State and access to the Official Global BOS Network.

  • All Industries

    The original Blue Ocean Strategy research examined over 30 industries. We have experience applying Blue Ocean Strategy across a wide range of industries including financial services, professional services, retail, mining and mining services, utilities, construction, transport and logistics, and IT.

  • All Organisation Sizes

    Our advisers have worked with organisations ranging from startups, through small to medium and ASX listed businesses, up to multinationals, Fortune 500's and Government.

  • Evidence Based

    Blue Ocean Strategy® is based on sound research, on over 130 strategic moves, over a period of 100 years, from over 30 industries.


Some Of Our Satisfied Clients

Our Team

Qualified and Accredited Members of the Official Blue Ocean Strategy Community of Practice
Andrew Nelson
Andrew Nelson
Managing Director, Melbourne
Andrew has been Managing Director of Blue Ocean Strategy Australia since 2010. He is also an Investor, Director and Advisory Board Member of several other businesses associated with BOSA and its clients. He previously worked in consulting, management, sales and marketing roles at various multinational firms such as Mercer, BDO Chartered Accountants & Deloitte.
Ursula Dauenhauer
Ursula Dauenhauer
Qualified Practitioner, Sydney
With over 25 years’ experience, Ursula’s forte is the development and execution of go-to-market strategies for organisations in complex, fast moving markets. An early adopter of Blue Ocean Strategies, she has applied the methodology in many client scenarios. Her consulting style is outcome oriented and approaches organisations in a holistic and systemic way. Ursula’s qualifications include Business Management Studies in Germany, Masters of Marketing (MGSM), Postgraduate Diploma in Social Science & NLP (ACAP).
Robynne Berg
Robynne Berg
Qualified Practitioner, Melbourne
Robynne is a business & marketing consultant, workshop facilitator & inspirational speaker. She draws from a 20 year marketing and leadership career to deliver seminars & workshops on redefining strategy, innovation, visionary leadership & finding life purpose. Robynne has particular expertise in Professional Services, Creative Industries, Tourism & the Public Sector.

More Team Members

Get in touch

We provide training, coaching and advice on Blue Ocean Strategy® - a systematic, repeatable and actionable process for developing new and uncontested market space.

Prof Chan Kim & Prof Renee Mauborgne are the universal copyright owners of all the Blue Ocean Strategy tools, frameworks and principles.
(c) Kim & Mauborgne. All rights reserved.