Our focus

Building Execution Into Your Strategy
Essential Blue Ocean Strategy® Training

Public and Custom Workshops, Briefings, Webinars, Podcasts & Offsites.

All our programs are supported with hardcopy and online elearning & reinforcement tools that focus on execution.

Training, Coaching, Mentoring Packages

Engage experienced, qualified, and accredited coaches on fixed price packages.

Our team will keep your Blue Ocean Strategy® project on track, delivering results and avoiding Red Ocean traps.

Continuous Improvement & Disruptive Innovation Programs

Blue Ocean Strategy® based innovation programs and pipeline management.

Utilise cloud-based collaboration technology combined with BOS-based engagement and execution programs.

Project Advice & Execution

We offer a range of advisory and execution services related to strategy such as market research, market entry strategies, capital raising and more.


Check out our coaching and training packages, and find the right one for you.

Kick Start

Startups & Micro Businesses Only


  • 12 Weeks Min.
  • 2 x 1 Day Workshop Seats
  • 12 x 1 hour Coaching Sessions
  • 6 months Client Portal Access
  • 6 months Premium Events
  • 25 Seat IdeaScale Platform
  • *$4,800 + GST Total
  • Follow-on @ $1200 + GST/month




  • 12 Fortnights Min.
  • 2 x 1 Day Workshop Seats
  • 36 hours Coaching Sessions
  • 12 months Client Portal Access
  • 12 months Premium Events
  • 25 Seat IdeaScale Platform
  • *$18,000 + GST Total
  • Follow-on @ $2500 + GST/month


Larger Org. Teams & Divisions


  • 10 Months Min.
  • 6 x 1 Day Workshop Seats
  • 78 hours Coaching/Support
  • 12 months Client Portal Access
  • 12 months Premium Events
  • 100 Seat IdeaScale Platform
  • *$35,000 + GST Total
  • Follow-On @$3000 +GST/month


Specific Projects

On Request

  • Company Offsites & Customised Training
  • Briefings/Guest Speakers
  • Market Entry Strategies
  • Investor Readiness & Capital Raisings
  • Optimised for Sale
  • Market Research
  • Innovation Programs

Directors' Course

1 Day Workshop


  • Designed for Company Directors
  • Strategic Thinking
  • Disruptive Strategy
  • Change Management
  • Tools & Principles
  • 12 months Client Portal Access
  • * Plus GST
  • * 20% Early Bird Discount (6 weeks ahead)

Directors' Program

12 Month Program


  • Designed for Company Directors
  • Directors' Course PLUS
  • 12 month min.
  • 4 x Directors' Webinars
  • 4 x Strategy Circle Meetings
  • *Total $1440pa + GST
  • * 20% Early Bird Discount (6 weeks ahead)
  • Annual Follow-On $700pa + GST


1 Day Training


  • Learn to draft your Strategy following the 12 Step Navigation Chart
  • 1 hour Post Workshop Individual Coaching
  • Portfolio (PMS) Mapping
  • Strategy Canvas
  • 3 Tiers of Non-Customers
  • Buyer Experience/Utility Mapping
  • Field Work
  • Six Paths to Commercial Innovation
  • 4 Actions Framework
  • 12 months access to Client Portal

Deep Dive

3 Day Training

FAQ About Our Packages


Key Points

About Us
  • Local & Global Network

    We are Australia's only network of qualified and accredited Blue Ocean Strategy® advisers. We have people in every State and access to the Official Global BOS Network.

  • All Industries

    The original Blue Ocean Strategy research examined over 30 industries. We have experience applying Blue Ocean Strategy across a wide range of industries including financial services, professional services, retail, mining and mining services, utilities, construction, transport and logistics, and IT.

  • All Organisation Sizes

    Our advisers have worked with organisations ranging from startups, through small to medium and ASX listed businesses, up to multinationals, Fortune 500's and Government.

  • Evidence Based

    Blue Ocea Strategy® is based on sound research, on over 130 strategic moves, over a period of 100 years, from over 30 industries.



Some Of Our Satisfied Clients

Download Our 12 Step BOS Navigation Chart

Our Team

Qualified and Accredited Members of the Official Blue Ocean Strategy Community of Practice
Andrew Nelson
Managing Director, Melbourne
Andrew has been Managing Director of Blue Ocean Strategy Australia since 2010. He is also an Investor, Director and Advisory Board Member of several other businesses associated with BOSA and its clients. He previously worked in consulting, management, sales and marketing roles at various multinational firms such as Mercer, BDO Chartered Accountants & Deloitte.
Ursula Dauenhauer
Qualified Practitioner, Sydney
Tracey Harris
Accredited Affiliate, Brisbane

More Team Members

Get in touch


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Some of our clients