We have spent the last 20 years developing and refining a process that makes the identification and commercialisation of your Blue Ocean Strategy® as systematic, repeatable and actionable as competing in the traditional red oceans.
Adapted from Blue Ocean Strategy®
© 2015 Prof. Chan Kim & Prof Renee Mauborgne
Download Our Free 12 Step BOS Navigation Chart


Our Focus

Building Execution Into Your Strategy
Essential Blue Ocean Strategy® Training

Public and Custom Workshops, Briefings, Webinars, Podcasts & Offsites.

All our programs are supported with hardcopy and online elearning & reinforcement tools that focus on execution.

Coaching and Mentoring Packages

Engage experienced, qualified, and accredited coaches on fixed price packages.

Our team will keep your Blue Ocean Strategy® project on track, delivering results and avoiding Red Ocean traps.

Continuous Improvement & Disruptive Innovation

Blue Ocean Strategy® based innovation programs and pipeline management.

Utilise cloud-based collaboration technology combined with BOS-based engagement and execution programs.

Project Advice & Execution

We offer a range of execution and advisory services such as market research, market entry strategies, capital raising and more.


We have training & coaching packages for all sized businesses and budgets.
Start with training and graduate to coaching, or select the right training/coaching package for your business.
Speak to us about your challenges, and let us chart a course to a blue ocean of opportunity for you.
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1 Day Training


  • Fast Track Course
  • Follows 12 Step Navigation Chart
  • Focus on Practical/Commercial Application
  • Covers Key Tools & Principles
  • Key Cases Studies & Examples
  • Brief Team Exercises
  • 12 months access to Client Portal
  • 1 hour Post Workshop Reinforcement Meeting
  • * Plus GST
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Deep Dive

2 Day Training


  • For Project and Team Leaders/Sponsors
  • Follows 12 Step Navigation Chart
  • Focus on Practical/Commercial Application
  • Covers all BOS Tools & Principles
  • Many Cases and Examples
  • Experiential/Team Work
  • Use of Technology to Drive Execution
  • 12 months access to Client Portal
  • 2 hours Post Workshop Coaching
  • * Plus GST
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Directors' Course

1 Day Workshop


  • Designed for Company Directors
  • Strategic Thinking
  • Disruptive Strategy
  • Change Management
  • Tools & Principles
  • 12 months Client Portal Access
  • * Plus GST
  • * 20% Early Bird Discount (6 weeks ahead)
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Directors' Program

12 Month Program


  • Designed for Company Directors
  • Directors' Course PLUS
  • 12 month min.
  • 4 x Directors' Webinars
  • 4 x Strategy Circle Meetings
  • *Total $1440pa + GST
  • * 20% Early Bird Discount (6 weeks ahead)
  • Annual Follow-On $700pa + GST
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Kick Start

Startups & Micro Businesses Only


  • 12 Weeks Min.
  • 2 x 1 Day Workshop Seats or 1/2 Day Launch
  • 12 x 1 hour Coaching Sessions
  • 6 months Client Portal Access
  • 6 months Premium Events
  • 25 Seat IdeaScale Platform (DIY config)
  • *$6,000 + GST Total
  • Follow-on @ $1400 + GST/month
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Small/Medium Business & NFP


  • 12 week & 12 f'night min. options
  • 2 x 1 Day Workshop Seats or 1/2 Day Launch
  • 18 or 36 hours Coaching & Support
  • 12 months Client Portal Access
  • 12 months Premium Events
  • 25 Seat IdeaScale Platform
  • *$9,000 or $18,000 (+ GST) Total
  • Follow-on @ $1500 & $2500 + GST/month options
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Larger Org. Teams & Divisions


  • 12 f'night & 12 month min. options
  • 6 x 1 Day Workshop Seats or 1/2 Day Launch
  • 36 or 78 hours Coaching & Support
  • 12 months Client Portal Access
  • 12 months Premium Events
  • 25 or 100 Seat IdeaScale Platform
  • *$21,000 or $45,500 (+GST) Total
  • Follow-On @$3000 & $4500 +GST/month options
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Specific Projects

On Request

  • Company Offsites & Customised Training
  • Briefings/Guest Speakers
  • Market Entry Strategies
  • Investor Readiness & Capital Raisings
  • Optimised for Sale
  • Market Research
  • Innovation Programs
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Free and Premium Events

Key Points

About Us
  • Local & Global Network

    We are Australia's only network of qualified and accredited Blue Ocean Strategy® advisers. We have people in every State and access to the Official Global BOS Network.

  • All Industries

    The original Blue Ocean Strategy research examined over 30 industries. We have experience applying Blue Ocean Strategy across a wide range of industries including financial services, professional services, retail, mining and mining services, utilities, construction, transport and logistics, and IT.

  • All Organisation Sizes

    Our advisers have worked with organisations ranging from startups, through small to medium and ASX listed businesses, up to multinationals, Fortune 500's and Government.

  • Evidence Based

    Blue Ocean Strategy® is based on sound research, on over 130 strategic moves, over a period of 100 years, from over 30 industries.



Some Of Our Satisfied Clients

Our Team

Qualified and Accredited Members of the Official Blue Ocean Strategy Community of Practice
Andrew Nelson
Managing Director, Melbourne
Andrew has been Managing Director of Blue Ocean Strategy Australia since 2010. He is also an Investor, Director and Advisory Board Member of several other businesses associated with BOSA and its clients. He previously worked in consulting, management, sales and marketing roles at various multinational firms such as Mercer, BDO Chartered Accountants & Deloitte.
Ursula Dauenhauer
Qualified Practitioner, Sydney
With over 25 years’ experience, Ursula’s forte is the development and execution of go-to-market strategies for organisations in complex, fast moving markets. An early adopter of Blue Ocean Strategies, she has applied the methodology in many client scenarios. Her consulting style is outcome oriented and approaches organisations in a holistic and systemic way. Ursula’s qualifications include Business Management Studies in Germany, Masters of Marketing (MGSM), Postgraduate Diploma in Social Science & NLP (ACAP).
Robynne Berg
Qualified Practitioner, Melbourne
Robynne is a business & marketing consultant, workshop facilitator & inspirational speaker. She draws from a 20 year marketing and leadership career to deliver seminars & workshops on redefining strategy, innovation, visionary leadership & finding life purpose. Robynne has particular expertise in Professional Services, Creative Industries, Tourism & the Public Sector.

More Team Members

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