Strategy, innovation and business advisory services

Looking for growth through new customers in your existing or new markets?

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Driving your Growth & Innovation

In a world defined by uncertainty, disruption and innovation, when did conventional wisdom and playing by someone else’s rules ever constitute a good strategy?

Let our experienced consultants and facilitators help you drive growth by challenging your industry’s norms too unlock unprecedented customer value and demand.

For a confidential, free and no obligation consultation, contact us and don’t settle for imitations!

Free Content & Not-So-Free Content

Blue Ocean Strategy is the only strategic planning method recognised in BOTH of Harvard Business Review’s Ten Must Reads on Strategy AND on Change Management.

If you’re here to self-educate, see our case studies, articles and other recommended reading, videos, podcasts, webinars, software and more to inform your journey.

And please feel free to contact us to ask a question.


Our Consultants and Partners can help you chart a course and set sail into your new Blue Ocean market opportunities.

Choose a solution that best describes your needs and contact us to discuss how we can work together to drive growth and innovation at your organisation.

Custom Projects

Your Strategic Challenge; Scoped, Solved, Planned & Delivered


  • Are you planning a Corporate Strategy Offsite or Planning a Transformational Project? - Align Your Stakeholders on Purpose, Vision, Values and Strategy through our uniquely structured executive team dialogues "Purpose, Priorities, People, Process, Platform"
  • Growth Strategy Planning - Find New Market Space
  • New Market Identification and Demand Generation
  • New Product, Service and Delivery Development
  • New Market Entry Strategies
  • Customer Journey Mapping & Market Research
  • Strategy & Innovation Team Selection & Development
  • Designing & Embedding Innovation Programmes - People, Process, Platform
  • Innovation Challenges & Sprints
  • Investor Readiness & Capital Raising
Got a question?

Your Blue Ocean Pilot

Strategy & Innovation For SMEs and Startups


  • Are you looking for a strategy coach for you and your team?
  • Our Experts will identify your growth market spaces and help you research, prioritise, plan and implement business shift.
  • We flex to work with your available time and resources. Where necessary we start by making space in your busy schedules and tight budgets.
  • We Develop, Document, Research and Deliver on Agreed Action Plans
  • Your Business Strategy, People & Culture, R&D/Continuous Improvement & Innovation will all be Aligned to Deliver Growth using Blue Ocean principles
  • Your Team will develop new Skills, and People Engagement will lift, evidenced on agreed pre and post programme measures
  • New Revenue based on Customer Experience, Market Growth and Market Share Growth, New and Complementary Products & Services, and Efficiency are the Focus
  • Implementation Tracking and Fine Tuning is Included
  • Collaboration will be fostered across all elements of your Customers', Staff, Suppliers' and other Stakeholders' Experiences including Sales, Marketing, IT, HR, Finance & Operations
  • The Results will be High Impact, Low Cost and Rapid to Deploy

Captains' Table

Join a Professional Group for Collective Coaching & Shared Learning


  • Are you looking to join a small group of 3-5 non-competing like-minded business owners and managers, for regular meetings (in person or by videoconference attendance), to discuss, plan and collaborate on your business and leadership challenges and strategies?
  • Together we will explore and apply growth strategies to your business to identify and commercialise new markets and new customers
  • Share challenges and opportunities, learn from others and hold each other accountable for promises to yourself and others.
  • Ideal for individuals with small budgets but big plans and challenges
  • Access to special Captain's Table Events and Content
  • Groups based on demand, so please register your interest.
Register Your Interest

Reinforce your learning…

Create Don’t Compete

What is Blue Ocean Strategy?

8 Key Points about Blue Ocean

Kimberley-Clark Case

The Blue Ocean Studio

Blue Ocean Shift

Wawa Case Study

citizenM Case Study

What the media says …

Our Team

Our Qualified and Accredited Team Members
Andrew Nelson
Andrew Nelson
Blue Ocean Strategy Australia, Managing Director, Melbourne
Andrew has been Managing Director of Blue Ocean Strategy Australia since 2010. He is also an Investor, Director and Advisory Board Member of several other businesses associated with BOSA and its clients. He previously worked in consulting, management, sales and marketing roles at various multinational firms such as Mercer, BDO Chartered Accountants & Deloitte.
Ursula Dauenhauer
Ursula Dauenhauer
Blue Ocean Strategy Australia Consultant, Sydney
With over 25 years’ experience, Ursula’s forte is the development and execution of go-to-market strategies for organisations in complex, fast moving markets. She holds a Masters of Marketing (MGSM), and a Postgrad Diploma in Social Science & NLP (ACAP).
Bob Johnson
Bob Johnson
Blue Ocean Strategy Australia Consultant, Melbourne
Bob has observed the energy of ordinary people achieving amazing things. As a CEO he grew a business from $500m to $800m in 6 years, followed by more than 15 years as a Director & Chair of public & private companies. If you aspire to take your business to the next stage, contact Bob.
James Ford
James Ford
Lawyer and Innovation Counsel, Blue Ocean Law Group, Sydney
James is a practicing member of the Law Society of NSW, a Graduate of the AICD, and a strong advocate for the adoption of technology in the professional services industries, particularly AI and Robotic Process Automation. He is a new breed of innovation legal counsel providing independent blue ocean thinking based legal, strategy and advisory services, particularly to companies, individuals, Investment firms, PE and banks.
Michael Yacoub
Michael Yacoub
Blue Ocean Strategy Australia Consultant, Brisbane & Gold Coast
Michael has established several multi-million dollar enterprises and is the CEO of Advantex International, a leading coaching and consulting firm. Committed to delivering the highest level of advice based on value innovation, Michael has over 25 years in strategic leadership and business development. An accomplished author he has won several notable awards including Telstra Business and ASX Enterprise Market Awards.
Emmanuel Setyawan
Emmanuel Setyawan
Blue Ocean Strategy Australia Consultant, Melbourne
Emmanuel is an experienced business manager and owner of Accolade Coaching. He previously worked in IT for PwC and holds a Masters in Information Management.
Renee Mihulka
Renee Mihulka
Training and e-Learning Specialist
Renee is an experienced training consultant with experience as a high school teacher and corporate trainer in complex fields such as professional services and retaiing. She focused on the design and delivery of integrated e-learning programmes using the Articulate suite, and is tech savvy and able to apply her skills across all LMS platforms. She has a creative and consultative approach, with excellent communication and writing skills. Renee holds a BA (Arts) and a Graduate Diploma in Education from Monash.

What Some Of Our Clients Said ...

Some of our Projects

Hover & click for more
  • Annual & Special Purpose Conferences

    Case 1: A major financial services industry body, which holds an annual conference in Australia each year, approached Blue Ocean Strategy Australia to provide an engaging keynote speaker.  Combining presentation materials, videos, table-based exercises and immediate audience survey tools, this was the most highly attended and best rated break-out session of the conference.

    Case 2: A tourism industry body arranged for a Blue Ocean Strategy Australia consultant to attend their annual international conference in Asia.  Our consultant ran a series of short daily workshops for attendees, that culminated in a draft Blue Ocean Strategy for each attendee’s business and follow-up research and fieldwork to follow through with implementation.

    Case 3: A Fortune 500 company operating in the Middle East engaged Blue Ocean Strategy Australia to arranged a 4 day executive team strategy, creativity and innovation conference in the Middle East.  A range of speakers, locations and activities where arranged that took the team members into different environments to explore and network with different businesses and expert, such as a start-up incubator, tours and meetings with complementary product and service providers and potential new clients and partners.  Topics covered included customer experience, competitor research, partnering, technological trends and personal healthcare and mindfulness.

    Annual & Special Purpose Conferences
  • Sales Team Alignment

    This national property development and management business found its sales team focused almost solely on price.

    They needed to re-focus their sales team’s efforts on other financial and non-financial features, but they needed the sales team to own it.

    Bringing the team together we progressed them through a fair process of engagement that valued their intellectual and emotional input to the challenges they faced in the market, and their ideas on how to tackle them.

    We aligned the team, awakened them to the nature of their common challenges, inspired them to explore for new ideas and solutions, and validated them in the market with research and field work.

    By initiating motivated behavioural change, we were able to re-invigorate the sales teams efforts and get them focused on not only winning in new ways with newly defined differentiation, but also in searching for ways to increase demand by bringing new non-customers into the market, with new and insightful offerings, that in some cases also adopted emerging digital sales and marketing technologies that had been proven elsewhere in the business.

    Sales Team Alignment
  • Engaging Teams

    Engaging Teams
  • Aligning Leadership & Purpose

    The CEO and Head of Strategy of this large and diversified Australian ASX listed business were concerned to ensure the leaders of its very varied divisions were aligned on key common issues of strategy and collaboration across divisions.  They also wanted to explore their sense of purpose.

    At a corporate strategy offsite, Blue Ocean Strategy Australia provided several accredited BOS facilitators working as a team, with each allocated to a separate division.

    Portfolio maps were created for each division, highlighting the key areas of concern and drivers of expected growth.

    The maps were shared and compared, particularly with a whole-of-business portfolio map developed by the CEO and his immediate team.

    Strategic dialogues continued post the offsite around key areas of Customer Value, Business Models, People and Technology, further exploring, sharing and aligning views and identifying areas that required further and continued investigation.

    Aligning Leadership & Purpose
  • The Strategy & Innovation Trade Show

    In preparation for their annual strategic planning offsite, this national construction and engineering firm engaged Blue Ocean Strategy Australia to work with the CEO, Head of Strategy and Divisional Leaders.

    The task was to firm up and clarify both business-as-usual and disruptive strategies, and expose the leaders to creative innovation methods of ideation, validation and execution.  This was achieved through a series of individual and group meetings in the lead up to the offsite.

    At the offsite, after the usual round of morning presentations, the team adjourned for lunch.  But when they returned they found the conference space transformed into a trade show.  Strategies were displayed and shared with each division having their own stand.  This allowed all participants to engage in an educative, fun and creative, collaborative exploration and sharing of ideas, without the usual boring death by powerpoint strategy presentations.  It provided for careful contemplation and consideration, with questions and ideas captured in real time through verbal and written feedback.

    The Strategy & Innovation Trade Show
  • Inspiring 70 Global Leaders

    This international logistics business brought 70 of its divisional leaders together for their annual conference.

    Amongst the topics for discussion was of course strategy.

    In a highly commoditised and competitive industry, regardless of where you look in the world, the Global Strategy Director was keen to expose the senior executive to new styles of strategic thinking.

    Blue Ocean Strategy Australia was engaged to run a brief strategic thinking challenge for the 70 leaders.

    Using the Strategy Canvas as the basis of the challenge, individuals working in small teams shared and explored common and unique issues regarding competition, regulatory environments, technological disruption, change management and operations.

    After an engaging and inspiring conference, divisional leaders continued to expand on the use of Blue Ocean Strategy methods in their regions, and to share experiences and learning across the group.

    Inspiring 70 Global Leaders
  • Financial Services Product Innovation

    Financial Services Industry – The Revenue Challenge

    A major Australian financial services business came to Blue Ocean Strategy Australia with a challenge.  Help us develop a series of new Blue Ocean Strategy creating products to fill a multi-million dollar gap in our revenue forecasts.

    The organisation had completed an extensive review of all existing and future planned products and services.  It had developed plans to extract as much revenue from these as possible by pursuing highly competitive but generally incremental product improvements.  This still left with a revenue gap measuring in the tens of millions of dollars per annum.

    With a small but diverse team from across the organisation, over a period of 12 weeks, and utilising Blue Ocean Strategy techniques facilitated by the BOS Australia team, the client developed a list of over 100 ideas.

    Using the Blue Ocean Strategy litmus test, these were refined to the four largest and most commercially viable.

    By their own estimates, two of these four ideas had the potential to far exceed the identified financial gap on their own, while the other two had potential to meet or significantly contribute towards closing the gap.

    After a series of internal roadshows to present, test and refine the ideas, a senior management group of approximately 20 people met to review the ideas, during which broad strategic and implementation overlays devised by the management group were applied and the organisation is now engaged in implementation.

    The most common reaction from those exposed to the Blue Ocean Strategy ideas, was to express how logical, how obvious, and how potentially disruptive these ideas seemed in hindsight, with some disbelief that no-one had thought of them before.  A hallmark of good Blue Ocean Strategies.

    Learn more about Blue Ocean Strategy:

    • WEBINARS – Attend a webinar or listen to a pre-recorded one

    • WORKSHOPS – Attend one of Plunge or Deep Dive workshops

    Financial Services Product Innovation
  • Internal Value Innovation Workshops

    Sometimes innovation needs to be focused on changing things internally, not just at end customers.

    Usually it is to drive efficiency and continuous improvement.

    This client operates in a remote part of the world and has many interdependent parts to its operations.

    But each separate business unit was so siloed and isolated, and monopolistic (there were no competitors or alternatives to turn to), that although there was good social interaction and camaraderie, there was still opportunities for operational improvement.

    Instead of applying the whole Blue Ocean Strategy methodology, such as the emphasis on non-customers, we focused on Value Innovation.  Looking up and down the production and value chain to find areas to improve understanding and collaboration around pain points.  The aim was to change the culture to treat each other as internal customers and suppliers.

    With an Internal Value Innovation Program in place, the early improvements were strikingly obvious and significant.

    The success of the program in one region has seen this multinational looking to expand the program into other operations and territories.

    Learn more about Blue Ocean Strategy:

    • WEBINARS – Attend a webinar or listen to a pre-recorded one

    • WORKSHOPS – Attend one of Plunge or Deep Dive workshops


    Internal Value Innovation Workshops
Go Back

Key Points

About Us
  • Local & Global Network

    We are a network of experienced business advisers with people located throughout Australia and access to a global network of advisers.

  • All Industries

    We have experience applying growth, innovation and transformation across a wide range of industries including manufacturing, financial services, professional services, retail, wholesaling, transports and logistics, mining and mining services, utilities, construction, hospitality, franchising, and IT.

  • All Organisation Sizes

    Our advisers have worked with organisations ranging from startups, through small to medium and ASX listed businesses, up to multinationals, Fortune 500's and Government.

  • Evidence Based

    All our advisory work is grounded in sound scientific research and data analytics.

Get in touch

We and our partners assist businesses to growth and diversify. We provide training, coaching and consulting services. We develop corporate innovation programmes and run customised strategy off-sites. We use a combination of creative, innovation, disruption and growth focused strategic planning methods, to assist you to develop and implement your own systematic, repeatable and actionable processes for identifying and creating new demand for your products, services and market space.

Prof Chan Kim & Prof Renee Mauborgne are the universal copyright owners of all the Blue Ocean Strategy tools, frameworks and principles.
(c) Kim & Mauborgne. All rights reserved.

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