Who’s Working On Your Blue Ocean Strategy?
Are your margins under pressure? Are you fighting competitors for the same customers, predominantly on price?
Does every strategy conversation end up in the same place, with incremental improvements and indeterminate differentiation?
With Blue Ocean Strategy, organisations avoid overcrowded markets and excessive competition by identifying and creating uncontested market space of their own.
We work with your team to create products, services and market spaces where competition becomes irrelevant
17+
Years in
Practice
250+
Clients
Supported
20+
Industries
Served
1,000+
Individuals
Trained
15+
Countries
Serviced
What is Blue Ocean Strategy?
Don’t Just Compete, Create a Market
From an early age we’re all taught to compete.
Competition isnt wrong, its just a zero sum game; when one wins, another loses.
But many businesses have created their own unique market space where competition become irrelevant, or at least far less cutthroat.
Blue Ocean Strategy shows you what they did, and how to replicate it in your business, in your industry and geography, with your team.
It’s not just for large incumbents or start-ups, and even not for profits benefit from Blue Ocean Strategy.
It’s time to add category and demand creation skills to your competitive strengths.
We understand what you’re dealing with
Large Organisations
We understand the complexities of aligning and committing a large and professional leadership group to a new strategic direction.
We know how the noise of competing priorities, entrenched assumptions, and internal politics can stall even the most important initiatives.
We help leadership teams move from strategic overwhelm to a direction they have genuinely built together and are committed to acting on.
Growth Businesses
We understand the pressure of choosing the right direction before your resources get locked into the wrong one.
We know how easy it is to keep optimising a model that is working for now but may not survive the next wave of competition and that however critical pivoting is, its never easy.
We help growth businesses find the market spaces where their specific assets and capabilities give them the most sustainable advantage.
Boards & Investors
We understand what genuine market differentiation looks like, where it creates lasting value, and where it is merely noise.
We know that the hardest governance questions are not about whether the strategy is ambitious. They’re about whether the organisation is properly positioned for testing and implementing the strategy.
We help boards and investors distinguish between assets building long-term advantage and the anchors quietly eroding it.
Our Services
Workshops and Programmes
Facilitated Blue Ocean Strategy sessions from a half-day executive introduction to multi-month embedded programmes. Customised for teams of any size. We have found that the most powerful results often come from longer-form programmes where the strategy is not simply announced. It emerges.
Fractional Strategy Advisory
We provide fractional staff for ongoing or ad hoc access to strategic thinking embedded with your team. An ideal solution for organisations navigating significant change, competitive pressure, or growth inflection points, with a flexible model at a fraction of the cost of a full-time appointment.
Our Frameworks
and IP
Comparative and Collective Commitment. These proprietary frameworks, along with Emergent Strategy principles complement Blue Ocean Strategy, filling gaps the original method left open. Available as standalone leadership educational programmes or integrated into strategy engagements.
Our Approach
to
Strategy
Including Competitive Strategy’s Dirty Little Secret:
The sidelining of Comparative Advantage
OUR METHODOLOGIES:
We primarily marry three strategic planning methods; Comparative Commitment, Blue Ocean Strategy and Emergent Strategy.
The first is our own proprietary process that aligns your team on the competitive and comparative advantages of your organisation.
The second is Blue Ocean Strategy. Over nearly 20 years of practice we have refined the original linear application of tools and frameworks, to a more sophisticated acknowledgment of our clients’ different starting points, and the cyclical nature of research, testing, piloting, refining and scaling.
The third is Emergent Strategy principles that allow strategies to evolve as customers and competitors react and our clients respond in turn.
Important to our unique approach is our understanding of comparative advantages when it comes to organisational strategy.
Over 40 years ago, academics and practitioners made a conscious choice to focus the language of organisational strategy on Competitive Advantage, and sidelined the concept of Comparative Advantage.
Some attempts were made to address what was lost, but organisational strategy has largely ignored the distinction for 50 years. We have not.
Comparative Commitment is the framework we built to re-surface distinctions that have been lost, and we have found it helpful in understanding failures that competitive advantages do not fully explain.
This is allowing us to help leadership teams understand how differences between competitive and comparative advantages impact strategy.
Trusted by organisations across Australia and beyond
