March 7, 2011

About Blue Ocean Strategy Australia

Since 2008, Blue Ocean Strategy Australia was been identifying and creating new mass markets for businesses ranging from start-ups through to Fortune 500 and ASX20 companies, in Australia, New Zealand, Asia, Europe, the Middle East, the US and Canada.

We work with Boards, CEOs, Business Owners, Strategy, Marketing, Sales and Division Leaders and Managers, Universities, HR and L&D Managers and other Professional advisers and consultants.

Our Australian head office is in Melbourne, and we have a network of Practitioners and Accredited Affiliates throughout Australia and around the world.

All our advisers have been trained as Blue Ocean Strategy® consultants and coaches and bring other diverse industry and vocational expertise.

Blue Ocean Strategy Australia is an Authorised Partner and a member of the Blue Ocean Global Network (BOGN), a global community of practitioners. BOGN works with corporations, governments, non-profit organisations and individuals to formulate and execute blue ocean strategies and shifts.

Our mission is to create jobs and stimulate the economy, by inspiring, empowering and supporting the growth and transformation of Australian organisations through the professional application of Blue Ocean Strategy®.


We commercialise: New and emerging blue ocean markets for our clients and ourselves

We operate: Australia’s largest community of qualified and accredited Blue Ocean Strategy® consultants

We collaborate: With our colleagues across Asia, the Middle East, Africa, the US, Canada and Europe on international assignments driven from Australia and abroad

We are committed to: Raising the quality, capacity and professionalism of Blue Ocean Strategy® consulting in Australia

We support: An open source methodology that integrates with other methods, and continuous professional development for all business strategists

We encourage: Authentic, experiential learning through facilitation and accelerated learning methods

We facilitate: Strategy formulation, validation and execution

We provide: Strategic planning advisory, development and execution advice and support at the whole of business/new product/new service/new business unit levels, as well as accredited training, mentoring, coaching and project management support

We Conduct: Applied research to continuously contribute to the knowledge and best practice of Blue Ocean Strategy®


Copyright & Trademark

(c) Chan Kin & Renée Mauborgne. All rights reserved.

The Blue Ocean Strategy book, articles, apps, training materials etc. are protected under the Australian Copyright Act 1968 (as amended).

Blue Ocean Strategy® is trademarked in Australia under classes 35 and 41.  These trademarks protect goods and services in business management, professional business consultancy, business research, business organisation consultancy, academies [education], arranging and conducting conferences, seminars, symposiums, workshops [training], publication of books and texts, and providing online electronic publications.

If you wish to undertake any commercial advisory work in any of these areas please contact us to discuss affiliate arrangements and support.

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