Start Your Blue Ocean Journey Right
And Right Now!
Follow the 12 Step Blue Ocean Navigation Chart
We have a saying, “To reach your Blue Ocean you need to navigate through the Red Ocean.”
Blue Ocean Strategy is a repeatable process that can be applied to any organisation, business unit, product and service in any industry and any location.
It has been developed and perfected over decades of strict academic research and real world application, by Professors and their Graduate and Post Graduate teams at some of the world’s most re-known universities including Harvard and Insead. Now it is taught as part of the strategy and marketing units at degree and post-graduate levels at over 2,000 universities throughout the world.
Instead of continuing to try to beat your competitors in the zero sum game of head to head competition, Blue Ocean Strategy is designed to help you step away from your competitors, by finding uncontested market space and making competition irrelevant.
Most business leaders know how to compete in the head to head market. They’ve learned it at Uni and honed it in their professional lives. But there is a paradox that is largely ignored. Most organisations try to compete with one another by offering minor differences (differentiation) to the market, but those differences are almost always just variations on a theme. It means they are all trying to compete by being different in the same ways; it’s an oxymoron in both strategy and marketing.
Blue Ocean Strategy is based on Value Innovation as its path to true differentiation.
The process allows you to free up and re-focus valuable resources, align your team, improve your leadership and strategy skills, and put you in the driver’s seat of creative disruption in your industry.
“The only way to beat the competition, is to stop trying to beat the competition.”
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