We'll help you find your Blue Ocean

Customised coaching and advice for SMEs

to suit you, your team, your pace, and your budget


  Start Implementing Your Strategy Today!

A Blue Ocean of Value

Experience the transformational results that a Blue Ocean Strategy can bring to your organisation, at a pace and budget you can work with.

Bring up to 5 people from your team into the programme at one time.  More than  5 people?  Contact Us to discuss your needs.


We customise the content to your specific business, challenges  and opportunities


1 or 2 x Full Day Strategy Offsites
(can be consecutive or non-consecutive days)

(1 day focuses on drafting Blue Ocean tools and frameworks;  
2 days allows for more in-depth application and execution planning)


8 x 2 hour Meetings
(in person depending on location, or teleconferenced)


Customisation discussions to understand your needs

+ Application of all relevant Blue Ocean tools, concepts & principles  

+  3 Months Online Strategy Development & Collaboration Tools

+ Strategy Documentation Reviews by your BOSA Consultant

+ Additional directional meetings with the Sponsor as agreed

+ eLearning Modules for reinforcement 


Our offices or yours or via teleconference

Excludes travel and accomodation

Lunch and refreshments provided at our offices

1 Full Day - Single Payment
$3,600 + gst

2 Full Days - Single Payment $6,000  + gst


8 Weekly Payments of
$775 +gst

(weekly or fortnightly meetings)

Bring your team and save!  Up to five people from the same organisation can attend at no additional charge.

Blue Ocean for Small Businesses

In Australia, it's small businesses, not big, that drives most product and service innovation!

Create New Markets

Blue Ocean Strategy shows you how create new demand, rather than fight over existing demand in a zero sum game.  It's 12 step process identifies, validates, strategises and commercialises new and uncontested markets. 

Deliver Unique Value

By focusing on non-customers and their experiential journeys you will uncover unique customer insights.  These will allow you to focus on creating exceptional value that sets you apart and makes your competitors irrelevant.

Avoid Replication

Great ideas can be quickly replicated by competitors.  Blue Ocean Strategy embeds a process of identifying the steps you can take to avoid rapid replication, while simultaneously lifting your appeal to even larger markets.

Low Cost, High Impact

Value Innovation is at the heart of every Blue Ocean.  Simultaneously lowering costs while lifting customer value creates unprecedented value and opportunities.  

Rapid Deployment

Developing new products, services, features, benefits and strategies that open up uncontested market space doesn't need to take forever.  The Blue Ocean method is ready-to-use straight out of the box, and your Blue Ocean facilitators will help you focus on the quick wins with high impact and rapid deployment before tackling the harder and longer term opportunities.  

Raise Capital, Engage Partners 

Funders and partners want to know you have a robust and easy to communicate strategy, that carves out new market space.  Blue Ocean Strategy allows you to engage with your potential partners in a different kind of conversation.  One that more about being focused, divergent and compelling.  ROI follows the creation of customer value and capturing unmet demand, not the other way round.

The Strategy Coaching Programme

Facilitated strategy development & implementation

Whichever option you choose, after a pre-programme planning meeting, we will get straight onto the Blue Ocean tools. 80% of the time is spent applying the Blue Ocean Strategy method to your organisation.  20% is preparation, cases and questions.

Online tools

90 days access to online tools allows you to develop and share your ideas with your team and facilitator between meetings.   Access to the e-learning module helps you to prepare for meetings and reinforce your new skills.

Individual Coaching - 

We will work with you to select dates and times that are least disruptive to your business.  Delivered face to face where possible, or if you choose the 8 stage programme we can use your choice of web-conferencing software Skype, Zoom, GoToMeeting, MSTeams etc.

Expert Strategy Facilitators

Our expert facilitators have guided many organisations to implement and embed Blue Ocean Strategy, so you'll gain a deep understanding of the transformational tools and methods and how to apply them in practice.

Private Diagnosis

Private meetings mean private discussions.  Avoid the workshop environment and deep dive into the issues and insights you want to explore in the team environment but also keep confidential. 

Sponsor Guidance & Support

The sponsor of your programme will be provided with additional weekly or fortnightly guidance to help steer the team, and maintain momentum between meetings.  As well as being provided with facilitator feedback reviews on the strategy documentation.

Create new demand, make competitors irrelevant and get your blue ocean working for you!

Blue Ocean Strategy gets you and your team engaged in demand generation and new market creation.

It means you can grow your business by creating rather than competing.

And it's not unrealistic.  Businesses from every industry have done it, including these.

You can create new markets too

What People are Saying About Blue Ocean Strategy

Project Manager, 
Australian Construction Industry

"Blue Ocean Strategy really helped us gather our thoughts and explore new territory.  Without the methodology and tools I'm sure we would have missed opportunities with major distribution partners and left ourselves open to replication."

Innovation Manager, 
Fortune 500 Insurer

"Working in innovation, I was hopeful but a bit skeptical before going into the process.  But Blue Ocean Strategy definitely marries creativity, strategy and change management with product, service and process innovation.  We've now embedded it into our global  innovation programme.  The BOS Australia facilitators are world class."

Retail Manager,
Australian Energy Retailer

"We had a major disruption challenge  and we achieved more in our first 2 days using Blue Ocean Strategy, than we did in the previous 12 months of strategic planning and offsites.  It's an engaging and thoroughly enjoyable process, that forces you to rethink everything you thought you knew about where your industry, customers and business are heading."

Ready to Get Started?

Looking for Large Organisation Solutions?

None of us is as smart as all of us!

Find Uncontested Markets

They're being identified and created every day.  Uncontested market space is often not as far away from your existing Red Ocean  and not as strategically risky as you may first imagine.   

You don't need to be first to market ... you need to be first to commercialise the market.

Empower Creativity 

Creativity is not artistry.   Awaken the creativity you use in your daily work and harness it for innovation and continuous improvement.  

Encourage and empower your team by arming them with Blue Ocean Strategy thinking.

Enable & Enhance Innovation

The methods, frameworks and principles of Blue Ocean Strategy form a ready-to-use toolkit for establishing, running or re-invigorating  innovation programmes.  

Align Strategy & Change

Blue Ocean Strategy is unique for its integration of strategy, sales & marketing, innovation & continuous improvement and leadership & change management.

It's the only planning method listed in both of Hardvard's 10 Must Reads on Strategy and 10 Must Reads on Change.  

Align  Leadership

Explore your team's views on customers and non-customers, value creation, profit propositions and stakeholder management.  

Then use our Strategic Dialogues to drive alignment.

Enable Technology

You need  collaboration and idea pipeline management tools to help enable your strategy.  We provide workshop attendees with access to free and pay per use e-learning and collaboration  tools to help capture, share, assess and implement diverse strategic options.

2022 © Blue Ocean Strategy Australia.  Official Partner of the Blue Ocean Global Network | BOS International Site |
Australian Copyright & Trademark
website statistics