This international logistics business brought 70 of its divisional leaders together for their annual conference.
Amongst the topics for discussion was of course strategy.
In a highly commoditised and competitive industry, regardless of where you look in the world, the Global Strategy Director was keen to expose the senior executive to new styles of strategic thinking.
Blue Ocean Strategy Australia was engaged to run a brief strategic thinking challenge for the 70 leaders.
Using the Strategy Canvas as the basis of the challenge, individuals working in small teams shared and explored common and unique issues regarding competition, regulatory environments, technological disruption, change management and operations.
After an engaging and inspiring conference, divisional leaders continued to expand on the use of Blue Ocean Strategy methods in their regions, and to share experiences and learning across the group.