Annual & Special Purpose Conferences

Andrew presenting Blue Ocean Strategy

Case 1: A major financial services industry body, which holds an annual conference in Australia each year, approached Blue Ocean Strategy Australia to provide an engaging keynote speaker.  Combining presentation materials, videos, table-based exercises and immediate audience survey tools, this was the most highly attended and best rated break-out session of the conference.

Case 2: A tourism industry body arranged for a Blue Ocean Strategy Australia consultant to attend their annual international conference in Asia.  Our consultant ran a series of short daily workshops for attendees, that culminated in a draft Blue Ocean Strategy for each attendee’s business and follow-up research and fieldwork to follow through with implementation.

Case 3: A Fortune 500 company operating in the Middle East engaged Blue Ocean Strategy Australia to arranged a 4 day executive team strategy, creativity and innovation conference in the Middle East.  A range of speakers, locations and activities where arranged that took the team members into different environments to explore and network with different businesses and expert, such as a start-up incubator, tours and meetings with complementary product and service providers and potential new clients and partners.  Topics covered included customer experience, competitor research, partnering, technological trends and personal healthcare and mindfulness.