June 16, 2011


Since 1991, Dingo has been developing and implementing Condition Based Asset Management (CBAM) programs for asset-intensive operations. Dingo’s programs help customers maximise production, significantly reduce maintenance costs, avoid catastrophic in-service failures and keep assets available for productive service.

Dingo implemented Blue Ocean Strategy in 2005.  Since then Dingo has seen a significant business impact from the customer value innovations developed using the Blue Ocean Strategy framework. “Over the last couple of years our Blue Ocean Strategy has had an enormous impact on our revenue growth.” says Paul Higgins, Dingo President and CEO.

Dingo’s CBAM program is now a recognised standard in the mining and energy industries, assuring companies of a rapid payback with a minimum 3:1 return on investment in less than 24 months.   Dingo’s database and Trakka™ software are designed by maintenance professionals for maintenance professionals. Dingo’s programs are used on four continents primarily in mining, alternative energy, and utilities. Eight of the largest mining companies in the world use the Dingo system.

Dingo is headquartered in Brisbane with offices in the U.S. and Canada.

Read about Dingo’s Blue Ocean Strategy story from their eyes: http://store.dingo.com/Blue-Ocean-Strategy-in-Action

To learn more about Blue Ocean Strategy:

  • DOWNLOAD THE MAP – Download our 12 Week Blue Ocean Strategy Navigation Map

  • WEBINARS – Attend a webinar (podcasts coming soon!)

  • WORKSHOPS – Attend one of our 2 day Deep Dive workshops, to immerse yourself in the tools as you apply them to your own business

  • BOOKSTORE – Visit the Amazon bookstore for a curated list of books, audio and articles

Source: Extracts from the book Blue Ocean Strategy. (c) Kim & Mauborgne, 2015. Boston. Harvard Business School Publishing


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