Blue Ocean Strategy Australia

Blue Ocean Strategy has literally changed the way companies do business.

It has turned the way we think of competition on its head.

It will challenge everything you thought you knew about strategy.

Blue Ocean Strategy is the result of over 20 years of research by Professors W. Chan Kim and Renee Mauborgne of INSEAD.  The professors studied over 150 strategic moves by companies between 1880 and 2000 across more than 30 industries to see what made some a success and some fail.  This groundbreaking research spawned the Blue Ocean Strategy concepts, analytical tools and frameworks, that were first outlined in a series of Harvard Business Review articles and refined into the Harvard Business Press book Blue Ocean Strategy published in 2005.

Throughout the world Blue Ocean Strategy is now recognised as best practice in strategic planning and change management.  It is the only strategic planning method to appear in Harvard Business Reviews Ten Must Reads: on Strategy and Ten Must Reads: on Change.

While business innovation has often been the consequence of random and experimental processes by entrepreneurs, Blue Ocean Strategy offers a systematic and reproducible method, with supporting tools, frameworks, principles and processes to foster the pursuit of blue oceans by both new and existing firms.

Blue Ocean Strategy is not a one-time process. It is a strategy tool that becomes embedded in an organisation to ensure sustainability.

It offers a revolutionary approach to strategic thinking, which has previously been dominated by head to head competitive-based strategies focused on zero sum gain, in commoditised markets with shrinking margins and lessening profits.

We encourage you to read the book, available in bookstores globally and online.  But as the only trained, qualified and officially licensed network of Blue Ocean Strategy consultants in Asia Pacific, there is a lot we can teach you beyond what you will absorb from the book.