Find your Blue Ocean
Can’t take 2 days out for a workshop?How about 7 x 2 hour private strategy accelerator meetings that suit your team and schedule?
Start Implementing Your Strategy Today!
Why Choose Blue Ocean Strategy?
A Blue Ocean of Value
Experience the transformational results of our Strategy Accelerator Programme for a great value price!
Bring up to 4 people from your team to the programme.
Package of 7 x 2 hour Meetings
+ Online Tools & eLearning Modules
+ Refresher Course Guarantee
Single Payment $4,000 + gst
or 7 Payments of $600 + gst
Bring a study buddy and save! Up to four people from the same organisation can attend at no additional charge.
The Strategy Accelerator Programme
14 hours of facilitated strategy development & implementation
Straight onto the Blue Ocean tools. 80% of time is spent applying the Blue Ocean Strategy method to your organisation. 20% is preparation, cases, examples and clarifying.
90 days access to online tools allow you to develop and share your ideas with your coach between meetings. Access to e-learning modules and online tools to help prepare and reinforce your learning and practice.
Individual Coaching –
Schedule 7 x 1:1 coaching sessions of 2 hours each, at times to suit you. Delivered face to face, and/or virtually via Skype, Zoom, Hangouts etc.
Expert Strategy Facilitators
Our expert facilitators have guided many organisations to implement and embed Blue Ocean Strategy, so you’ll gain a deep understanding of the transformational tools and methods and how to apply them in practice.
Private meetings mean private discussions. Avoid the workshop environment and deep dive into the issues you don’t want aired in public.
Refreshments and a Refresher Course
Attendees at our 2 day workshops get lunch and refreshments; you don’t. But you DO get the refresher guarantee. This means you can attend part or all of one workshop, anytime, within 12 months, for free.
Create new demand, make competitors irrelevant and get your blue ocean working for you!
Blue Ocean Strategy gets you and your team engaged in demand generation and new market creation.
It means you can grow your business by creating rather than competing.
And it’s not unrealistic. Businesses from every industry have done it, including these.
You can create new markets too
What People are Saying About Blue Ocean Strategy
Project Manager, Australian Construction Industry
“Blue Ocean Strategy really helped us gather our thoughts and explore new territory. Without the methodology and tools I’m sure we would have missed opportunities with major distribution partners and left ourselves open to replication.”
Innovation Manager, Fortune 500 Insurer
“Working in innovation, I was hopeful but a bit skeptical before going into the process. But Blue Ocean Strategy definitely marries creativity, strategy and change management with product, service and process innovation. We’ve now embedded it into our global innovation programme. The BOS Australia facilitators are world class.”
Retail Manager, Australian Energy Retailer
“We had a major disruption challenge and we achieved more in our first 2 days using Blue Ocean Strategy, than we did in the previous 12 months of strategic planning and offsites. It’s an engaging and thoroughly enjoyable process, that forces you to rethink everything you thought you knew about where your industry, customers and business are heading.”
Blue Ocean for Large Businesses
None of us is as smart as all of us!
Find Uncontested Markets
They’re being identified and created every day. Uncontested market space is often not as far away from your existing Red Ocean and not as strategically risky as you may first imagine.
You don’t need to be first to market … you need to be first to commercialise the market.
Creativity is not artistry. Awaken the creativity you use in your daily work and harness it for innovation and continuous improvement.
Encourage and empower your team by arming them with Blue Ocean Strategy thinking.
Enable & Enhance Innovation
The methods, frameworks and principles of Blue Ocean Strategy form a ready-to-use toolkit for establishing, running or re-invigorating innovation programmes.
Align Strategy & Change
Blue Ocean Strategy is unique for its integration of strategy, sales & marketing, innovation & continuous improvement and leadership & change management.
It’s the only planning method listed in both of Hardvard’s 10 Must Reads on Strategy and 10 Must Reads on Change.
Explore your team’s views on customers and non-customers, value creation, profit propositions and stakeholder management.
Then use our Strategic Dialogues to drive alignment.
You need collaboration and idea pipeline management tools to help enable your strategy. We provide workshop attendees with access to free and pay per use e-learning and collaboration tools to help capture, share, assess and implement diverse strategic options.
Blue Ocean for Small Businesses
In Australia, it’s small businesses, not big, that drives most product and service innovation!
Create New Markets
Blue Ocean Strategy shows you how create new demand, rather than fight over existing demand in a zero sum game. It’s 12 step process identifies, validates, strategises and commercialises new and uncontested markets.
Deliver Unique Value
By focusing on non-customers and their experiential journeys you will uncover unique customer insights. These will allow you to focus on creating exceptional value that sets you apart and makes your competitors irrelevant.
Great ideas can be quickly replicated by competitors. Blue Ocean Strategy embeds a process of identifying the steps you can take to avoid rapid replication, while simultaneously lifting your appeal to even larger markets.
Low Cost, High Impact
Value Innovation is at the heart of every Blue Ocean. Simultaneously lowering costs while lifting customer value creates unprecedented value and opportunities.
Developing new products, services, features, benefits and strategies that open up uncontested market space doesn’t need to take forever. The Blue Ocean method is ready-to-use straight out of the box, and your Blue Ocean facilitators will help you focus on the quick wins with high impact and rapid deployment before tackling the harder and longer term opportunities.
Raise Capital, Engage Partners
Funders and partners want to know you have a robust and easy to communicate strategy, that carves out new market space. Blue Ocean Strategy allows you to engage with your potential partners in a different kind of conversation. One that more about being focused, divergent and compelling. ROI follows the creation of customer value and capturing unmet demand, not the other way round.
Blue Ocean for Professionals
We all succeed when our clients succeed!
Develop Essential Skills
No matter your profession, Blue Ocean Strategy helps you understand destructive and creative disruption and the obsolescence and creation of new markets. Understanding demand creation is now an essential business requisite.
A Systematic Repeatable Process
Blue Ocean Strategy is specifically designed to make the identification and creation of new and uncontested market space, a systematic and repeatable process. Once you have mastered the process you will carry it with you into every role, organisation and project you take on.
Enhance Your Offering
Blue Ocean Strategy reaches across every aspect of an organisation’s operations. Being involved with or driving a Blue Ocean project, opens you to a world of opportunities through all the stages of engagement, ideation, validation, implementation and continuous review.
Collaborate With Others
All Blue Ocean projects require teams of people. Diversity and engagement is therefore an essential component of a successful Blue Ocean project, bringing people with collaboration skills and experience to the forefront. Our enabling technologies also help you to stay in touch with partners and assist clients over the long term.
Bring Your Clients Along
Bringing your clients along to a 2 day or 7 workshop series programme is a great way of building a deeper relationship with them. We can play a central role or a supporting facilitation role, where you take the lead and our consultants provide peer review and coaching.
Earn CPD Points
With a structured agenda, course outline, learning outcomes, tools and completion certificates your available, attendance qualify for most professional body CPD programmes. Our 46 online subjects, structured into 11 e-learning modules, are based on brief instructional videos with supporting case studies and online Q&A’s.