Finding a great new Blue Ocean market for your product or service is step one.
Your implementation still has to be excellent, and there are several Red Ocean traps that businesses and teams can fall into during the formulation or implementation of their Blue Ocean Strategy.
The video summarises some of the key Red Ocean Traps.
Here you can also find the Harvard Business Review Article Red Ocean Traps.
To learn more about Blue Ocean Strategy:
DOWNLOAD THE MAP - Download our 12 Week Blue Ocean Strategy Navigation Map
WEBINARS - Attend a webinar (podcasts coming soon!)
WORKSHOPS - Attend one of our 2 day Deep Dive workshops, to immerse yourself in the tools as you apply them to your own business
BOOKSTORE - Visit the Amazon bookstore for a curated list of books, audio and articles
Source: Extracts from the book Blue Ocean Strategy. (c) Kim & Mauborgne, 2015. Boston. Harvard Business School Publishing