Use Blue Ocean Strategy to 
LIFT your Innovation Programme

Create,  Don't  Compete

Blue Ocean Strategy's unique approach to Value Innovation - simultaneously driving value up and costs down - gives your team the tools, processes and know-how to identify and solve customer and industry-wide problems, and create new and uncontested market space.


Watch the video. See how 'creative disruption' can bring greater rewards than fighting the competition with destructive disruption.

Innovation Programme Highlights


Your business is unique and your innovation programme should be too.

The critical building blocks for a world class innovation programme are Problems, People, Process and Platform.

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Get Creative with Your Problems

Innovation and creativity go hand in hand.  A large part of the Blue Ocean innovation process and toolkit, intuitively drives you and your team to unlock creativity and  recognise challenges worth solving and good ideas when you see them.

Take A Holistic View to Solutions

Sustainable innovations require alignment of Value (for Customers), Profit (or Viable Business Model for the busines) and People (Engagement of all stakeholders). 
Blue Ocean programmes are fun and engaging but also teach practical ways to get results that are low cost, high impact and rapid to deploy.

Follow A Repeatable Proven Process

Blue Ocean Strategy's repeatable process and tools de-risk's strategy and innovation in organisations; whether it is across products, service and support, or delivery, in any industry sector or geography, and in B2C, B2B and B2B2C environments as well as not for profits and the public sector.

team Selection And Motivation

Selecting the right people is about diversity, inclusion, engagement but also working with who is available.  We focus on establishing a fair process to enlist voluntary co-operation and engagement across all your relevant team members.

Technology Is Your Friend

Your innovation programme will generate lots of ideas.  Assessing and prioritising them is vital so if you don't already have a suitable system we recommend IdeaScale and Edison365 as user-friendly stage-gated SaaS innovation management systems.

Integrate Strategy & Change

Implementing any innovation or change requires a thoughtful strategy.  Blue Ocean Strategy is the only strategic planning method recognised in both of Harvard Business Review's Ten Must Reads on Strategy and Ten Must Reads on Change Management.  Talk with our consultants about how we achieve this integration.  

A great Innovation Programme needs a great IT Platform


How you assess and manage your innovation pipeline will be critical.


Blue Ocean Strategy Australia has partnered with the world's most widely used, powerful, flexible and reasonably priced cloud-based innovation management system.

What Our Customers Are Saying


"We were starting from ground zero with our innovation programme.  We had launched new products in the past, and we had complex business case processes.  But Blue Ocean Strategy brought practical and focused ideation, exploration, validation  and innovation case processes to our organisation.  The BOSA facilitators were great at motivating team members and teaching them to do the same.  Even the most skeptical team members got fully on board and actively contributing." 

Innovation Manager, Financial Services

"We had a major disruption challenge  and we achieved more in our first 2 days using Blue Ocean Strategy, than we did in the previous 12 months of strategic planning and offsites.  It's an engaging and thoroughly enjoyable process, that forces you to rethink everything you thought you knew about where your industry, customers and business are heading."

Retail Manager, Australian Energy Retailer

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