Start Your Blue Ocean Journey Right!
Follow the Navigation Chart
We have a saying, "To reach your Blue Ocean you need to navigate through the Red Ocean."
Blue Ocean Strategy is a repeatable process, designed to help you find uncontested market space and make your competition irrelevant.
The process will allow you to free up and focus valuable resources, align your team, improve your leadership and strategy skills, and put you in the driver's seat of creative disruption in your industry.
"The only way to beat the competition, is to stop trying to beat the competition."
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Blue Ocean Strategy is the only strategic planning method recognised by Harvard Business Review for its contributions to both strategy and change management. It is the only strategic planning method listed in both of HBR's Top Ten Reads on Strategy & Top Ten Reads on Change.
To learn more, access our free and not-so-free content.
WEBINARS - Attend a free webinar on preparing for your Blue Ocean project, or subscribe to a series of weekly webinars to guide you and your team through the programme
WORKSHOPS - Attend one of our 2 day Deep Dive workshops, to immerse yourself in the tools as you apply them to your own business under the guidance of an experienced Blue Ocean Strategy consultant
BOOKSTORE - Visit the Amazon bookstore for a curated list of books, audio and articles
Or view these short videos