Start Your Blue Ocean Journey Right!
Follow the 12 Step Blue Ocean Navigation Chart
We have a saying:
“To reach your Blue Ocean you need to navigate through the Red Ocean.”
With the proper introduction and use of the Blue Ocean tools you can develop and implement a demand generating and market creating strategy.
The process will improve your leadership and strategy skills and drive attitudinal change in yourself, your teams and markets.
“The only way to beat the competition, is to stop trying to beat the competition.”
This one page chart will help you to navigate your way using the Blue Ocean Strategy tools, frameworks and principles in a 12 step programme.
If you choose to provide your contact details we will email the chart to you immediately.
Blue Ocean Strategy is the only strategic planning method recognised by Harvard Business Review for its contributions to both strategy and change management. It is the only strategic planning method listed in both of HBR’s Top Ten Reads on Strategy & Top Ten Reads on Change.
To learn more, access our free and not-so-free content.
WEBINARS – Attend a free webinar on preparing for your Blue Ocean project, or subscribe to a series of weekly webinars to guide you and your team through the programme
WORKSHOPS – Attend one of our 2 day Deep Dive workshops, to immerse yourself in the tools as you apply them to your own business under the guidance of an experienced Blue Ocean Strategy consultant
BOOKSTORE – Visit the Amazon bookstore for a curated list of books, audio and articles
Or view these short videos