Turn Offsites into Insights
How are your clients building for tomorrow, and not just managing for today?
What important decisions do your clients need to make, and do they understand the issues?
How are you challenging and guiding your clients?
How are you keeping up to date and relevant?
What mix of current and outdated strategic planning methods are you using?
Are you building implementation into your efforts and your clients’ strategies?
We’ll help you to be the best business advisor you can be.
We’ll help you to navigate your clients through treacherously competitive waters; and build implementation into your strategies and client relationships.
Work closely with your client during our 2 day Insight-Offsite, to form a common world view with your client.
Hear the diversity of ideas, information and opinions of others.
Consult with your clients to develop their Blue Ocean opportunities.
And form a close strategic bond as you work together to research, plan and implement.
We’ll even give you access to enabling technology to help you capture and continue to work with your client on their strategic initiatives.
Critical Current and Emerging Issues
As a consultant you and your clients are faced with a raft of critical current and emerging issues.
Many of them seem paradoxical:
- CULTURE + DISRUPTION: fostering a strong corporate culture while making sense of industry disruption
- STRATEGY + RESPONSIVENESS: developing and articulating strategy while remaining responsive to rapidly emerging trends
- TRANSFORMATION + GROWTH: leading business transformation while driving market share growth and ROI
- CHANGE + LEAN: dealing with rapid technological change while managing costs
- COMPETITION + EXPANSION: coping with new entrants while driving into the markets and industries of others
- RISK MANAGEMENT + INNOVATION: de-risking commercialisation while driving innovation
- CONFIDENTIALITY + COLLABORATION: protecting IP while fostering open collaboration
It can seem like a luxury, but it is essential for all CEOs and Business Owners to carve out time to learn, think, internalise and strategise. As the saying goes, to work on their business and not simply in their business.
The Blue Ocean Strategy 2 Day Offsite gives you and your client the time to deal with those thought provoking critical issues. It gives you time and space to formulate powerful questions, explore your options, research your requirements and develop your strategy. To help you make the important decisions you have to make, before someone else in the market makes the decisions for you.
Why is Blue Ocean Strategy essential to add to your toolkit?
What do you know about strategy? What methods do you now use?
Use Porter’s 5 Forces, and your client would never have entered the circus industry like Cirque du Soliel. Also, 5 Forces wont help you create a new product or service, its was only ever meant to analyse the attractiveness or un-attractiveness of an entire industry.
Apply PESTEL and your client Uber would never have accepted the risks and barriers to entry, let alone re-thought the taxi industry business model.
“Stick to your knitting” with Core Competencies or a Resource Based View of strategy, and your client Apple would never have entered the music retailing industry. Their SWOT analysis and lack of core competencies would have identified too many weaknesses to overcome, too many threats to deal with, and killed off creative and innovative solutions.
Rely on Scenario Planning and the black swans will eat you alive!
Balanced Scorecard is great for setting and monitoring KPIs, but Strategy Mapping is short on process, creativity and on building execution and engagement into the strategy.
Apply Design Thinking and you’ll quickly realise that not all challenges and opportunities are design driven, and that you still need to build a strategy and an implementation plan around your beautifully designed product.
Apply Lean Startup, and risk designing a minimum un-viable product.
Yes, we’ve focused on the shortcomings of all these methods, and they also all have value to add.
But Blue Ocean Strategy allows you to incorporate and simultaneously challenge ANY and ALL of these methods as you see fit, in your journey towards demand generation in your clients’ new Blue Ocean market.
Blue Ocean’s focus on non-customers ensures that you avoid head-to-head competition and benchmarking against your industry’s large incumbent drivers, as well as the nimble new entrants.
It allows you to explore and incorporate important trends, AND to explore innovation paths across industries and trends, and not be limited by fixed industry views and paradigms.
Blue Ocean Strategy is also built on key principles of de-risking the process of creativity, innovation and disruption.
Our focus on Value Innovation means that your strategies will create new efficient frontiers for your clients’ industries, through simultaneous value up and cost down initiatives.
And our use of Fair Process and Tipping Point Leadership builds execution into your strategy.
Before you next engage your client in costly and complex market research, business transformation, new product development and prototyping, innovation programmes/hackathons/labs and the like.
Before you next launch their sales and marketing campaigns back into a bloody red ocean of competition.
Get clear on your Blue Ocean Strategy, as well as theirs!
How are you driving value innovation for your clients?
How are you simultaneously adding value, while reducing costs for your clients?
What are you eliminating, reducing, raising and creating to deliver unique value and build solid relationships with your clients?