July 7, 2016

BOS Practice For Advisors – 3 Part Coaching Programme

If you are a manager, accountant, lawyer or any other professional working in leadership, strategy, marketing or growth, you need to stay abreast of the latest in growth and innovation, strategic planning and business planning.

Our workshops, webinars, coaching and continuous professional development programme are designed to pass on our insights from delivering BOS-based programmes to many businesses, across many industries, over many years and in regions throughout the world.

If you wish to improve your practical understanding of the extraordinary and world renown Blue Ocean Strategy, this three part coaching programme will lift and hone your skills, and foster strategically closer working relationships with your clients.

Use of IP & Working with BOSA
As an internal consultant, trainer, manager or business owner, you are free to utilise the IP for your internal business growth purposes.

Universities have similar freedoms to use and teach Blue Ocean Strategy, and we can assist you to develop and incorporate Blue Ocean Strategy materials into your academic programmes.

However, this programme does not qualify you as a formal Blue Ocean Strategy Practitioner, nor does it grant you any license to use the Professors’ Intellectual Property for your own commercial gain as an independent consultant.

If you are an independent consultant wishing to assist your client to adopt Blue Ocean Strategy, one of our facilitators can work closely with you and your client, steering you through your Blue Ocean Strategy journey together.  This is an effective way for independent consultants to build and maintain a strong and close working relationship with clients to develop and implement their Blue Ocean Strategy, under the guidance of an experienced advisor.

Click here for more detailed information about the copyright and trademark protections in place around the intellectual property of Professor’s Kim and Mauborgne.


We do not assume any prior knowledge of Blue Ocean Strategy, however to optimise your learning we suggest that you read the Blue Ocean Strategy book prior to enrolling, or there are some shorter Harvard Business Review articles including one titled Blue Ocean Strategy.  The book is available through Amazon.

Program Overview

The program is in three parts, and you can choose to mix and match:

  • Practice: the first part is for anyone wishing to increase their understanding of how the methodology is used in various situations, and is conducted by attending a 2 day workshop of 12 week webinar programme


  • Coaching: the second part is for internal or external consultants seeking some individual mentoring and guidance from an experienced Blue Ocean Strategy consultant, as they prepare to lead a Blue Ocean Strategy project, and


  • CPD: the third part is a program of monthly Continuous Professional Development webinars designed to challenge you and keep you up to date with developments and cases

Part 1 – Practice : 2 Day Workshop or 10 x 1 – 1.5 hour Weekly Webinars

Your facilitator is an experienced BOS consultant who will lead the attendees through the 12 step process that is used by Blue Ocean Strategy Australia advisors to apply the principles, frameworks and tools of Blue Ocean Strategy, to achieve measurable outcomes for their clients.

For advisors, in this part we focus on:

  • new and original cases from a wide array of industries, regions and types of organisations
  • important insights into the method’s alignment of strategy and change management
  • different ways of applying the method through one-on-one mentoring, corporate off-sites, workshops, innovation programs, face-to-face training and coaching, and other applications
  • insights and opportunities into identifying organisational trigger points and how to prepare teams for their BOS journey
  • how technology and other methodologies can be used in conjunction with Blue Ocean Strategy to increase the value to customers and therefore lengthen and broaden customer engagements.

The agenda for the 10 webinars is:

  • Week 1: Overview of the Deep Dive 12 Step Process/Team and Project Selection and Preparation
  • Week 2: The use of supporting technology and complimentary tools and methods
  • Week 3: Preparing for and driving change management for your BOS project
  • Week 4: Guidance, tips, cases and insights for facilitating Steps 1 & 2 – Awakening & Alignment
  • Week 5: Guidance, tips, cases and insights for facilitating Steps 3 & 4 – Exploration
  • Week 6: Guidance, tips, cases and insights for facilitating Steps 5 & 6 – Formulation
  • Week 7: Guidance, tips, cases and insights for facilitating Step 7 to 10 – Validation
  • Week 8: Guidance, tips, cases and insights for facilitating Steps 11 & 12 – Implementation
  • Week 9: Driving project management and measuring results
  • Week 10: Appreciating trigger events, sprints and iterations to maintain momentum

Part 2 – Coaching: Blocks of 12 x one-on-one 1 hour coaching sessions

This part involves a series of live one-on-one mentoring sessions, held between you and an experienced member of the practice group, typically your webinar instructor.

This stage is designed to help coach you through a BOS project or client engagement.  It provides you with peer review, a safety net, and guidance on what materials are available for your use which will make your preparation more productive and your delivery more impactful.

If you don’t have a live case to work on, or you don’t feel ready to apply it to a client case, its a good idea to find someone who is prepared to be your test case.  Someone who can be collaborative, yet forgiving if you need time to gather your thoughts, refer to your notes, re-think your approach or even just adjust what you’ve said.  This might be a friend with a business, or it could even be a case study of a business you are interested in and can get good data on.

These sessions are usually about 1 hour in length each, depending on your personal needs and your program.  They are typically delivered through webinar technology or Skype.

Part 3 – CPD: 4 (quarterly) x 1 hour webinars

This series is designed to keep you up to date on Blue Ocean Strategy related developments, cases and projects from around the world.

It’s also your opportunity to share and discuss questions, clarifications and experiences of your own application and thoughts about BOS.

Each webinar commences with a presentation or guest speaker and concludes with an open mike forum, or some curly questions from the webinar host.

About the 12 Step Navigation Chart

The book, Blue Ocean Strategy, is a great thought-provoking read and contains many pre-publication case studies.

But, except for in very one small section, the case of European Financial Services, the book does not provide a clear roadmap for application of the principles, frameworks and tools to a live organisation.

The 12 Step Navigation Chart was developed to provide that roadmap of a repeatable and systematic process.

It is also important to appreciate that, by necessity the book is linear.  You read books from cover to cover, or dip into them as a reference tool.  But strategy development and implementation is much more iterative than linear.  Two steps forward, one step back, most times you need to scout around a subject and see if from many perspectives before you can appreciate it fully – like the apocryphal story about the 5 blind men describing an elephant.

So the navigation chart provides the visual cues to allow consultants and their clients to step forward, back and around the methodology, in ways that maintain the drive towards your Blue Ocean Strategy outcomes.

Also, some people do argue that some of the examples in the book are not “blue oceans”.  You may call them purists, but it is important to appreciate that some cases are included for instructional purposes only, to ensure that a particular point is clearly demonstrated. 

As a result, the practical application of Blue Ocean Strategy escapes many people who have tried to apply it directly from the book.  That’s why our webinar, mentoring and continuous professional development program are designed to pass on our insights from delivering BOS-based programs to many businesses, across many industries, over many years and in regions throughout the world.

Program Facilitator

This Program is currently delivered by the Managing Director of Blue Ocean Strategy Australia, Andrew Nelson.

Depending on demand, coaching and mentoring sessions may be delivered by Andrew or one of a small number of other BOSA consultants.


Part 1

To enroll in the 10 week webinar series there is an investment of AUD$1,800 (plus taxes where applicable).

Part 2

To undertake the mentoring program, the investment is a further AUD$2,400 (plus taxes where applicable).

Part 3

To enroll in the series of 4 quarterly continuous professional development webinars there is an investment of AUD$150 (plus taxes where applicable), or you can join each webinar on an individual basis for $50 (plus taxes where applicable) per webinar.


More information

Please contact Andrew Nelson for more information.


Register Below

Webinar Series