June 24, 2016

Blue Ocean Strategy Case Studies

View the latest Blue Ocean Strategy Stories on the global website.

Read brief case studies:

Yellow Tail

Cirque du Soleil



To learn more about Blue Ocean Strategy:

  • DOWNLOAD THE MAP - Download our 12 Week Blue Ocean Strategy Navigation Map

  • WEBINARS - Attend a webinar (podcasts coming soon!)

  • WORKSHOPS - Attend one of our 2 day Deep Dive workshops, to immerse yourself in the tools as you apply them to your own business

  • BOOKSTORE - Visit the Amazon bookstore for a curated list of books, audio and articles

Source: Extracts from the book Blue Ocean Strategy. (c) Kim & Mauborgne, 2015. Boston. Harvard Business School Publishing