Blue Ocean Strategy Press & Blogs
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May 2012 – Italian Chamber of Commerce and Industry Business Briefing at Kirribilli House Sydney
Click here to read about this presentation from a participant who liked it so much they blogged about it.
Blacktown Policing Reaches a Tipping Point
Blue Ocean Strategy Authors Recognised as No.2 on World’s Top 50 Business Thinkers List
Click on the screenshot below to link to the Top 50 Thinkers site.
Death by Benchmarking – Article in CFO Financial Review
It has its place in highly competitive markets, but benchmarking won’t light the way to the untapped new markets.
‘Cutting to your customers’ cloth – Article in CFO Financial Review
Click on the link to read an article by the Managing Director of Blue Ocean Strategy Australia, Andrew Nelson, explaining how cutting can be the way to your customers’ heart.
BRW Article about Dingo Pty Ltd – a tried and true Blue Ocean advocate, client and case study
Click on this link to read the BRW article about how Dingo navigated its way through what it thought was a brilliant idea but was in reality a rookie mistake.
Value propositions don’t sell – Article in CFO Financial Review
Click on the link to read an article by the Managing Director of Blue Ocean Strategy Australia Andrew Nelson, which outlines why Value Propositions don’t sell and what you need to do instead.
Blue Ocean Strategy in Malaysia
The Malaysian government has launched a National Blue Ocean Strategy (NBOS) program to reduce crime, rehabilitate prison inmates at army camps, provide household assistance, ensure rural water supply and optimise vacant armed forces land for agriculture. Below is a newsletter containing many articles on the NBOS program.