Blue Ocean Strategy executive testimonials…
Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.
Patrick Snowball, former Chief Executive, Norwich Union Insurance, now CEO Suncorp Group.
After reading Blue Ocean Strategy you will never see your competition in the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative approach. Their emphasis on value innovation and stakeholder engagement alone makes this book a must read for both executives and students of business.
Carios Ghosn, President and CEO, Renault & Nissan Motor Co., Ltd.
This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies.
Nicolas G. Hayek, Chairman of the Board of Directors, Swatch Group.
I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.
William J. Bratton. former Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York.
Deep Dive 2-day workshop testimonials…
“Being the Innovation Manager, I have reviewed many different tools and frameworks, however Blue Ocean Strategy examines the entire value chain and integrates the business strategy – loved the 6 paths!”
Michael Searle, Senior Manager Innovation, a Leading Australian Bank, Sept 2011
“We’re a start up business and this was perfect training for us. I have already started applying Blue Ocean. I will be sending my business partner along so we can start working on it together ASAP.”
Troy Douglas, Director, Nexba Beverages, 1 Sept 2011
“This workshop has given me the tools to be able to apply BOS with confidence. The tools, course work and case studies made it all make sense. Can’t wait for my interstate colleague to complete the training.”
Andrew Middleton, Vice President, Supplier Services – Asia Pacific, Travelport GDS, Sept 2011
“I came along as a bit of a sceptic thinking this was another creativity and innovation course but found it so highly practical that I will not only use BOS for my own work but will recommend it to other small business owners.”
Sid Gupta, Business Analyst, a Leading Australian Bank, Sept 2011