About UCSI Blue Ocean Strategy Regional Centre
UCSI Blue Ocean Strategy Regional Centre (UCSI BOSRC) is the official regional representative of Blue Ocean Strategy and has the exclusive regional license in Malaysia, Australia, Canada, China, India, Indonesia, Philippines, Singapore, Taiwan and Thailand.
UCSI BOSRC is a unique consultancy. Our objective is to exceed our client’s expectations by delivering breakthrough growth ideas, and most importantly, to transfer knowledge and capabilities to our clients so they may continuously create blue ocean strategic moves. Blue Ocean Strategy provides a proven and practical approach to creating the ideas that will lead to transformation and growth through value innovation: simultaneous higher value and lower costs. Our consulting engagements are designed to create strategic options that are risk minimising and profit maximising.
We operate the world’s largest group of Blue Ocean Strategy Practitioners and Affiliates and have a strong track record in using Blue Ocean Strategy to generate breakthrough business ideas in public and private organisations globally. We have years of experience working with companies to help them use the Blue Ocean Strategy process to systematically create and capture high-growth potential opportunities, enhance product development, inspire business model innovation and facilitate the engagement of people inside and outside the organisation.