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Experience the transformational results of our 3 Day Blue Ocean Strategy Explorer for a great price.
Including valuable post workshop support!
Bring your team or a study buddy and make the most of your support team and strategic planning time!
3 days of facilitated learning
Case study and experiential learning.
spent applying Blue Ocean Strategy to your organisation and others. Learn more through sharing.
eLearning and online tools included
You will be given access to the Blue Ocean Global Network's Official 11 e-learning modules and online tools to help prepare, reinforce and share what you've learned and discovered.
We don't send you out on your own.
2 hours of individual 1:1 coaching provided by the BOSA teams in the weeks following the workshop.
Our expert facilitators have guided many organisations to implement and embed Blue Ocean Strategy, so you'll gain a deep understanding of the transformational tools and methods and how to apply them in practice.
Attendance qualifies for most professional body CPD programmes. Supercharge your strategy and tick off your continual professional development too.
Refreshments and a Refreshers
Not only does our 3 day programme include lunch and refreshments, but it has a refresher guarantee too. This means you will have access to our BOSA Captain's Table clients-only refresher webinars and podcasts over the next 12 months, for free.
Find Uncontested Markets
Align Strategy and Change
BOS Enabling Technology
Create New Markets
Deliver Unique Value
Low Cost, High Impact
Raise Capital, Find Partners
Develop Essential Skills
Systematic & Repeatable
Enhance Your Offerings
Collaborate With Others
Bring Your Clients Along
Earn CPD Points
Blue Ocean Strategy gets you and your team engaged in demand generation and new market creation.
It means you can grow your business by creating rather than competing.
And it's not unrealistic. Businesses from every industry have done it, including these.
Australian Construction Industry
"Blue Ocean Strategy really helped us gather our thoughts and explore new territory. Without the methodology and tools I'm sure we would have missed opportunities with major distribution partners and left ourselves open to replication."
Fortune 500 Insurer
"Working in innovation, I was hopeful but a bit skeptical before going into the process. But Blue Ocean Strategy definitely marries creativity, strategy and change management with product, service and process innovation. We've now embedded it into our global innovation programme. The BOS Australia facilitators are world class."
Australian Energy Retailer
"We had a major disruption challenge and we achieved more in our first 2 days using Blue Ocean Strategy, than we did in the previous 12 months of strategic planning and offsites. It's an engaging and thoroughly enjoyable process, that forces you to rethink everything you thought you knew about where your industry, customers and business are heading."
None of us is as smart as all of us!
They're being identified and created every day. Uncontested market space is often not as far away from your existing Red Ocean and not as strategically risky as you may first imagine.
You don't need to be first to market ... you need to be first to commercialise the market.
Creativity is not artistry. Awaken the creativity you use in your daily work and harness it for innovation and continuous improvement.
Encourage and empower your team by arming them with Blue Ocean Strategy thinking.
The methods, frameworks and principles of Blue Ocean Strategy form a ready-to-use toolkit for establishing, running or re-invigorating innovation programmes.
Blue Ocean Strategy is unique for its integration of strategy, sales & marketing, innovation & continuous improvement and leadership & change management.
It's the only planning method listed in both of Harvard's 10 Must Reads on Strategy and 10 Must Reads on Change.
Explore your team's views on customers and non-customers, value creation, profit propositions and stakeholder management. Then use our Strategic Dialogues to drive alignment.
Collaboration and idea pipeline management tools are available to help enable your strategy. Attendees can access pay per uses e-learning and free and enterprise grade collaboration tools to help capture, share, assess and implement diverse strategic options.
In Australia, it's small businesses, not big, that drives most product and service innovation!
Blue Ocean Strategy shows you how create new demand, rather than fight over existing demand in a zero sum game. The Blue Ocean Shift 5 step process helps identify, validate and commercialise new and uncontested markets.
By focusing on non-customers and their experiential journeys you will uncover unique customer insights. These will allow you to focus on creating exceptional value that sets you apart and makes your competitors irrelevant.
Great ideas can be quickly replicated by competitors. Blue Ocean Strategy embeds a process of identifying the steps you can take to avoid rapid replication, while simultaneously lifting your appeal to even larger markets.
Value Innovation is at the heart of every Blue Ocean. Simultaneously lowering costs while lifting customer value creates unprecedented value and opportunities.
Developing new products, services, features, benefits and strategies that open up uncontested market space doesn't need to take forever. The Blue Ocean method is ready-to-use straight out of the box, and your Blue Ocean facilitators will help you focus on the quick wins with high impact and rapid deployment before tackling the harder and longer term opportunities.
Funders and partners want to know you have a robust and easy to communicate strategy, that carves out new market space. Blue Ocean Strategy allows you to engage with your potential partners in a different kind of conversation. One that more about being focused, divergent and compelling. ROI follows the creation of customer value and capturing unmet demand, not the other way round.
We all succeed when our clients succeed!
No matter your profession, Blue Ocean Strategy helps you understand destructive and creative disruption and the obsolescence and creation of new markets. Understanding demand creation is now an essential business requisite.
Blue Ocean Strategy is specifically designed to make the identification and creation of new and uncontested market space, a systematic and repeatable process. Once you have mastered the process you will carry it with you into every role, organisation and project you take on.
Blue Ocean Strategy reaches across every aspect of an organisation's operations. Being involved with or driving a Blue Ocean project, opens you to a world of opportunities through all the stages of engagement, ideation, validation, implementation and continuous review.
All Blue Ocean projects require teams of people. Diversity and engagement is therefore an essential component of a successful Blue Ocean project, bringing people with collaboration skills and experience to the forefront. Our enabling technologies also help you to stay in touch with partners and assist clients over the long term.
Bringing your clients along to a 3 day programme is a great way of building a deeper relationship with them. We play a supporting facilitation role, but you take the relationship and project implementation lead while our accredited consultants provide Blue Ocean-based advice.
With a structured agenda, course outline, learning outcomes, tools and completion certificates your available, attendance qualify for most professional body CPD programmes. Our 46 online subjects, structured into 11 e-learning modules, are based on brief instructional videos with supporting case studies and online Q&A's.