2 days of facilitated learning

Case study and experiential learning.

50% spent applying Blue Ocean Strategy to your organisation.  Learn more  through sharing.

eLearning and online tools

Access 11 e-learning modules and online tools to help prepare and reinforce what you've learnt.

Individual Coaching

We don't send you out on your own.

2 hours of individual 1:1 coaching provided in the weeks after the workshop.

Expert facilitators

Our expert facilitators have guided many organisations to implement and embed Blue Ocean Strategy, so you'll gain a deep understanding of the transformational tools and methods and how to apply them in practice.

CPD points

Attendance qualifies for most professional body CPD programmes. Supercharge your strategy and tick off your continual professional development too.

Refreshments and a Refresher Course

Not only does our 2 day programme include lunch and refreshments, but it has a refresher guarantee too. This means you can attend part or all of the workshop again, anytime, within 12 months, for free.

Enable & Enhance Innovation

The methods, frameworks and principles of Blue Ocean Strategy form a ready-to-use toolkit for establishing, running or re-invigorating  innovation programmes.  

Align Strategy & Change

Blue Ocean Strategy is unique for its integration of strategy, sales & marketing, innovation & continuous improvement and leadership & change management.

It's the only planning method listed in both of Hardvard's 10 Must Reads on Strategy and 10 Must Reads on Change.  

Align  Leadership

Explore your team's views on customers and non-customers, value creation, profit propositions and stakeholder management.  

Then use our Strategic Dialogues to drive alignment.

Enable Technology

You need  collaboration and idea pipeline management tools to help enable your strategy.  We provide workshop attendees with access to free and pay per use e-learning and collaboration  tools to help capture, share, assess and implement diverse strategic options.

Create New Markets

Blue Ocean Strategy shows you how create new demand, rather than fight over existing demand in a zero sum game.  It's 12 step process identifies, validates, strategises and commercialises new and uncontested markets. 

Deliver Unique Value

By focusing on non-customers and their experiential journeys you will uncover unique customer insights.  These will allow you to focus on creating exceptional value that sets you apart and makes your competitors irrelevant.

Avoid Replication

Great ideas can be quickly replicated by competitors.  Blue Ocean Strategy embeds a process of identifying the steps you can take to avoid rapid replication, while simultaneously lifting your appeal to even larger markets.

Low Cost, High Impact

Value Innovation is at the heart of every Blue Ocean.  Simultaneously lowering costs while lifting customer value creates unprecedented value and opportunities.  

Rapid Deployment

Developing new products, services, features, benefits and strategies that open up uncontested market space doesn't need to take forever.  The Blue Ocean method is ready-to-use straight out of the box, and your Blue Ocean facilitators will help you focus on the quick wins with high impact and rapid deployment before tackling the harder and longer term opportunities.  

Raise Capital, Engage Partners 

Funders and partners want to know you have a robust and easy to communicate strategy, that carves out new market space.  Blue Ocean Strategy allows you to engage with your potential partners in a different kind of conversation.  One that more about being focused, divergent and compelling.  ROI follows the creation of customer value and capturing unmet demand, not the other way round.

Develop Essential Skills

No matter your profession, Blue Ocean Strategy helps you understand destructive and creative disruption and the obsolescence and creation of new markets.  Understanding demand creation is now an essential business requisite.

A Systematic Repeatable Process

Blue Ocean Strategy is specifically designed to make the identification and creation of new and uncontested market space, a systematic and repeatable process.  Once you have mastered the process you will carry it with you into every role,  organisation and project you take on.

Enhance Your Offering

Blue Ocean Strategy reaches across every aspect of an organisation's operations.  Being involved with or driving a Blue Ocean project, opens you to a world of opportunities through all the stages of engagement, ideation, validation,  implementation and continuous review.

Collaborate With Others

All Blue Ocean projects require teams of people.   Diversity and engagement is therefore an essential component of a successful Blue Ocean project, bringing people with collaboration skills and experience to the forefront.  Our enabling technologies also help you to stay in touch with partners and assist clients over the long term.

Bring Your Clients Along

Bringing your clients along to a 2 day programme is a great way of building a deeper relationship with them.  We can play a central  role or a supporting facilitation role, where you take the lead and our consultants provide peer review and coaching.  

Earn CPD Points

With a structured agenda, course outline, learning outcomes, tools and completion certificates your available, attendance qualify for most professional body CPD programmes.  Our 46 online subjects, structured into 11 e-learning modules, are based on brief instructional videos with supporting case studies and online Q&A's.