Who's working on your 
Blue Ocean Strategy ?

Workshops, Coaching & eLearning


  Start Working On Your Strategy Today!

Learn the tools and know-how
during a 2 DAY WORKSHOP

Click a button below to get started! 

What you'll gain from a 2 Day Workshop

2 days of facilitated alignment

Using case studies and experiential learning,

the workshop time is spent facilitating your team's application of Blue Ocean Strategy to your organisation and their alignment on your new strategy.

eLearning and online tools

Access 11 e-learning modules and online strategy development and collaboration tools to help you prepare and reinforce what you've learnt.

Individual Coaching

We don't just send you out on your own after the workshop. Your facilitator is committed to spending an extra 2 hours of individual 1:1 coaching with you in the weeks immediately after the workshop.

Expert facilitators

Our expert facilitators have not only taught Blue Ocean Strategy they have guided a range of organisations to implement it and embed it, so you'll gain a deep understanding of the transformational tools and methods and how to apply them in practice.

CPD points

Our workshop qualifies for most professional body CPD programmes. Come along, supercharge your strategy and tick off your continual professional development too.

Refreshments and a Refresher Course

Not only does our 2 day workshop include lunch and refreshments, but it has a refresher guarantee too. This means you can attend part or all of the workshop again, anytime, within 12 months, for free.

Why Use Blue Ocean Strategy?

Large Businesses

Find Uncontested Markets

Develop  Creativity

Embed Innovation

Align Strategy and Change
Align Leadership 

BOS Enabling Technology

Small businesses

Create New Markets

Deliver Unique Value

Avoid Replication

Low Cost, High Impact

Rapid Deployment

Raise Capital, Find Partners


Develop Essential Skills

Systematic & Repeatable

Enhance Your Offerings

Collaborate With Others

Bring Your Clients Along 

Earn CPD Points

Create new demand, make competitors irrelevant and get your blue ocean working for you!

Blue Ocean Strategy thinking and planning lets you and your team engage in demand generation and new market creation.
It means you can grow your business by creating rather than competing.

And it's not unrealistic.  Businesses from every industry have done it, including these.

You can create new markets too

What People are Saying About Blue Ocean Strategy

Project Manager, 
Australian Building Products Industry

"Applying Blue Ocean Strategy really helped us gather our thoughts and explore new territory.  For example, without the methodology and tools I'm sure we would have missed opportunities with major distribution partners and left ourselves open to replication."

Innovation Manager, 
Fortune 500 Insurer

"Working in innovation, I was hopeful but a bit skeptical going into the process.  But Blue Ocean Strategy definitely marries creativity, strategy and change management with product, service and process innovation.  We've now embedded it into our global  innovation programme.  The BOS Australia facilitators are world class."

Retail Manager,
Australian Energy Retailer

"We had a major disruption challenge exercising our minds, and we achieved more in our first 2 days using Blue Ocean Strategy, than we did in the previous 12 months of strategic planning and offsites.  It is an engaging and thoroughly enjoyable process, that forces you to rethink everything you thought you knew about where your industry, customers and business are heading."

Blue Ocean for Large Businesses

None of us, is as smart as all of us!

Find Uncontestd Markets

They're being identified and created every day.  Uncontested market space is often not as far away from your existing Red Ocean as you may think.  And therefore not as strategically risky as you may first imagine.   You don't need to be first to market ... you need to be first to commercialise the market.

Develop & Empower Creativity 

Creativity is not artistry.  Many professionals question their creative talents until we awaken them to the creativity in their daily work.  We show them how to harness that creativity for innovation and continuous improvement.  Encourage and empower your team by arming them with Blue Ocean Strategy thinking.

Enable & Enhance Innovation 

With Blue Ocean Strategy you can enhance or embed your innovation programme.  The methods, frameworks and principles form a ready-to-use toolkit for establishing, running or re-invigorating small or large scale innovation programmes.  

Aligned Strategy & Change

Blue Ocean Strategy is the only planning method listed in both of Hardvard's 10 Must Reads on Strategy and 10 Must Reads on Change.  It is unique for its integration of strategy, sales & marketing, innovation and continuous improvement, and leadership and change management.

Aligned Leadership

Explore your team's common and disparate views on customers and non-customers, value creation, profit propositions and stakeholder management.  Then use our Strategic Dialogues to drive alignment.

Enabling Technology

Strategy, change, creativity and innovation all drive multiple options and ideas.  In our experience, you need enabling collaboration and idea pipeline management tools.  We provide workshop attendees with access to free and pay per use e-learning and collaboration  tools to help capture, share, assess and implement diverse strategic options.

Blue Ocean for Small Businesses

In Australia, it's small businesses, not big, that drives most product and service innovation!

Create New Markets

Blue Ocean Strategy shows you how to identify and create new demand, not continue to fight over existing demand in a zero sum game.  The method and tools are a 12 step process for identifying, validating, strategising and commercialising new and uncontested markets. 

Deliver Unique Value

By focusing on non-customers, their experiential journeys, and the pain and pleasure points they encounter, you will uncover unique customer insights.  These will allow you to focus on the exceptional value you can create, that sets you apart and makes your competitors irrelevant.

Avoid Replication

Great ideas can be quickly lost to replication by competitors.  Blue Ocean Strategy embeds a process of identifying the steps you can take to avoid rapid replication, while simultaneously lifting your appeal to even larger markets.

Low Cost, High Impact

Value Innovation is at the heart of every Blue Ocean.  Simultaneously lowering costs while lifting customer value creates unprecedented value and opportunities for everyone in your eco-system.  

Rapid Deployment Of New Products, Services and More

Blue Ocean Strategy assists you to develop new products, services, features, benefits and strategies, that open up uncontested market space.  But this doesn't need to take forever.  The Blue Ocean method is ready-to-use straight out of the box, and your Blue Ocean facilitators will help you focus on the quick wins that come at low cost, with high impact and rapid deployment before tackling the harder and longer term opportunities.  

Raise Capital, Engage Partners 

Funders and partners want to know that you have a robust and easy to communicate strategy, that carves out new market space.  Blue Ocean Strategy allows you to engage with all your potential partners in a different kind of conversation.  One that is less about projected ROI and more about being focused, divergent and compelling.  ROI follows the creation of customer value and capturing unmet demand, not the other way round.

Blue Ocean for Professionals

We all succeed when our clients succeed!

Develop Essential Skills

No matter whether you are in marketing, sales, finance, IT, legal, engineering or any other profession on the planet, Blue Ocean helps you understand what is going on in the worlds of destructive and creative disruption, and the obsolescence and creation of new markets.  Understanding demand creation is now an essential business requisite. 

A Systematic Repeatable Process

The Blue Ocean Strategy methods, tools,  frameworks and principles are specifically designed to make the identification and creation of new and uncontested market space, a systematic and repeatable process.  Once you have mastered the process you will carry it with you into every role,  organisation and project you take on.

Enhance Your Offering

If you are a consultant, whether an internal consultant or running your own firm,  Blue Ocean Strategy, by its nature, reaches across every aspect of an organisation's operations.  Being involved with or driving a Blue Ocean project, opens you to a world of opportunities through all the stages of engagement, ideation, validation,  implementation and continuous review.

Collaborate With Others

All Blue Ocean projects require teams of people to be involved, even if just to play their small part.   Diversity and engagement of teams are therefore essential components of a successful Blue Ocean project, and this brings people with collaboration skills and experience to the forefront.  Our enabling technologies also help you to stay in touch with partners and assist clients over the long term. 

Bring Your Clients Along

We succeed when you and your clients succeed.  Bringing your clients along to a 2 day workshop is a great way of building a deeper relationship with them, working on their strategy, validation and implementation.  We can play a central or supporting facilitation role, with you taking the lead and our consultants providing peer review and coaching if and when necessary.  

Earn CPD Points

With a structured agenda, course outline, learning outcomes, tools and completion certificates available, our workshops qualify for most professional body CPD programmes.  Our 46 online subjects, structured into 11 e-learning modules, are based on brief instructional videos with supporting case studies and online Q&A's.  Typically completed in lees than 8 hours they are great for preparation before attending, or for reinforcement after the workshop. 

Ready to Get Started?

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