Your business strategy and how you go about developing, validating and implementing it, has arguably never been more important than now.
Australian employees have experienced a huge slump in engagement* over the past 18 months, and Australian industries are being ever more commoditised, with low barriers to entry, experiencing increasing regulation, being trade exposed and/or publicly provided**.
With supply exceeding demand in almost every industry, oligopolies being accused of crowding out smaller players, and small agile and disruptive new entrants challenging the business models and long held assumptions of your business and industry, its time to shift your thinking!
CFO Accelerator have partnered with Blue Ocean Strategy Australia to bring its members and guests a new one day counter-strategy kick-off programme - the Strategy Accelerator.
The Strategy Accelerator is designed for executive teams who are prepared to forge a new growth strategy for their business, not just by competing harder, but by competing smarter, by creating new demand in uncontested market space for their products and services.
This accelerator programme is equally applicable to B2B and B2C businesses, for whole of business, divisional or department strategy, and products or services strategy.
Blue Ocean Strategy marries customer experience with people engagement and change management, business model evolution, and innovation. It is the only strategic planning method listed in both of Harvard Business Review's "Ten Must Reads on Strategy" and "Ten Must Reads on Change" .
Blue Ocean Strategy is strategic planning for our times and challenges everything you thought you knew about strategy. It is a proven method for the next generation of creative , disruptive and collaborative strategic planning, based on hackathon-style engagement of your team.
It is a valuable new strategic planning capability required by all Directors, CEOs, CFO's, finance, sales and marketing professionals and their teams, who are seeking to up-skill and develop their strengths in strategy alignment, investigation, development, validation and implementation using world's best practice.
*Gartner’s 1Q19 Global Talent Monitor
** Grattan Institute "Competition in Australia" Dec 2017
Start Working On Your Strategy Today!
Register for the
1 DAY STRATEGY ACCELERATOR
Find Uncontested Markets
Align Strategy and Change
Use Enabling Technology
Create New Markets
Deliver Unique Value
Low Cost, High Impact
Raise Capital, Find Partners
Develop Essential Skills
Systematic & Repeatable
Enhance Your Offerings
Collaborate With Others
Bring Your Clients Along
Earn CPD Points
Experience the transformational results of our 1 Day Strategy Accelerator for a great value price and lots of inclusions!
$1,995 plus gst
Early Bird (See Registration Page for Details)
$1,495 plus gst
1 day of facilitated strategy development
Case studies and experiential learning. A minimum of 60% spent of the time is spent applying Blue Ocean Strategy to your organisation.
eLearning, and online tools
3 months access the Official Blue Ocean Studio with 40 online learning modules and strategy collaboration tools to help prepare, document, reinforce and share what you've learned. The Studio allows you to collaborate online, in person and remotely with your team.
Supported by Individual Coaching
2 hours of individual coaching is provided to each organisation attending, at a time convenient to you after the accelerator. Ongoing support is also available .
Our expert facilitators have guided many organisations to implement and embed their strategy, so you'll gain a deep understanding of the transformational tools and methods and how to apply them to your organisation.
CPD points & Reading Materials
Attendance qualifies for most professional body CPD programmes. Supercharge your strategy and your continual professional development simultaneously! We're even giving you a copy of the 2 books, Blue Ocean Strategy and Blue Ocean Shift!
Refreshments and a Refresher Course
Not only does our 1 day accelerator include lunch and refreshments, but it has a refresher guarantee too. You can attend part or all of the accelerator again, anytime and anywhere we run it again within 12 months, for free.
Blue Ocean Strategy gets you and your team engaged in demand generation and new market creation.
It means you can grow your business by creating rather than competing.
It's not unrealistic. Businesses from every industry have done it, including these.
Australian Construction Industry
"Blue Ocean Strategy really helped us gather our thoughts and explore new territory. Without the methodology and tools I'm sure we would have missed opportunities with major distribution partners and left ourselves open to replication."
Fortune 500 Insurer
"Working in innovation, I was hopeful but a bit skeptical before going into the process. But Blue Ocean Strategy definitely marries creativity, strategy and change management with product, service and process innovation. We've now embedded it into our global innovation programme. The BOS Australia facilitators are world class."
Australian Energy Retailer
"We had a major disruption challenge and we achieved more in our first 2 days using Blue Ocean Strategy, than we did in the previous 12 months of strategic planning and offsites. It's an engaging and thoroughly enjoyable process, that forces you to rethink everything you thought you knew about where your industry, customers and business are heading."
Management Consultant, Interim CFO Services
"I really enjoyed the interactive nature of the session, and the pace of the content, which was full of new insights into strategy for me.
Attending the accelerator it has enabled me to see how I can apply Blue Ocean Strategy to my own practice, and also how to develop and foster opportunities in my interim CFO roles.
I had an excellent day at your accelerator thanks!"
Emily Riddell - CFO of CMYKHub
"I had some concept of Blue Ocean Strategy prior to the day, however the workshop was particularly useful in breaking down the overall concepts into structural ‘tools’ with solid examples and actual ways to move forward. Concepts are great, but not always practical when understanding how to implement strategy and this workshop gave definitive how to's.
Andrew was an incredibly engaging facilitator and I especially loved his energy despite being very seasoned in this topic. Often it felt like he was presenting for the first time purely due to his enthusiasm! However his knowledge and engagement proved his expertise.
A first rate experience, thank you."
None of us is as smart as all of us!
They're being identified and created every day. Uncontested market space is often not as far away from your existing Red Ocean and not as strategically risky as you may first imagine.
You don't need to be first to market ... you need to be first to commercialise the market.
Creativity is not artistry. Awaken the creativity you use in your daily work and harness it for innovation and continuous improvement.
Encourage and empower your team by arming them with Blue Ocean Strategy thinking.
The methods, frameworks and principles of Blue Ocean Strategy form a ready-to-use toolkit for establishing, running or re-invigorating innovation programmes.
Blue Ocean Strategy is unique for its integration of strategy, sales & marketing, innovation & continuous improvement and leadership & change management.
It's the only planning method listed in both of Harvard's 10 Must Reads on Strategy and 10 Must Reads on Change.
Explore your team's views on customers and non-customers, value creation, profit propositions and stakeholder management.
Then use our Strategic Dialogues to drive alignment.
Collaboration and idea pipeline management tools are available to help enable your strategy. Attendees can access pay per user e-learning and free and/or enterprise grade collaboration tools to help capture, share, assess and implement diverse strategic options.
In Australia, it's small businesses, not big, that drives most product and service innovation!
Blue Ocean Strategy shows you how create new demand, rather than fight over existing demand in a zero sum game. It's 12 step process identifies, validates, strategises and commercialises new and uncontested markets.
By focusing on non-customers and their experiential journeys you will uncover unique customer insights. These will allow you to focus on creating exceptional value that sets you apart and makes your competitors irrelevant.
Great ideas can be quickly replicated by competitors. Blue Ocean Strategy embeds a process of identifying the steps you can take to avoid rapid replication, while simultaneously lifting your appeal to even larger markets.
Value Innovation is at the heart of every Blue Ocean. Simultaneously lowering costs while lifting customer value creates unprecedented value and opportunities.
Developing new products, services, features, benefits and strategies that open up uncontested market space doesn't need to take forever. The Blue Ocean method is ready-to-use straight out of the box, and your Blue Ocean facilitators will help you focus on the quick wins with high impact and rapid deployment before tackling the harder and longer term opportunities.
Funders and partners want to know you have a robust and easy to communicate strategy, that carves out new market space. Blue Ocean Strategy allows you to engage with your potential partners in a different kind of conversation. One that more about being focused, divergent and compelling. ROI follows the creation of customer value and capturing unmet demand, not the other way round.
We all succeed when our clients succeed!
No matter your profession, Blue Ocean Strategy helps you understand destructive and creative disruption and the obsolescence and creation of new markets. Understanding demand creation is now an essential business requisite.
Blue Ocean Strategy is specifically designed to make the identification and creation of new and uncontested market space, a systematic and repeatable process. Once you have mastered the process you will carry it with you into every role, organisation and project you take on.
Blue Ocean Strategy reaches across every aspect of an organisation's operations. Being involved with or driving a Blue Ocean project, opens you to a world of opportunities through all the stages of engagement, ideation, validation, implementation and continuous review.
All Blue Ocean projects require teams of people. Diversity and engagement is therefore an essential component of a successful Blue Ocean project, bringing people with collaboration skills and experience to the forefront. Our enabling technologies also help you to stay in touch with partners and assist clients over the long term.
Bringing your clients along to our 1 day programme is a great way of building a deeper relationship with them. We can play a central role or a supporting facilitation role, where you take the lead and our consultants provide peer review and coaching.
With a structured agenda, course outline, learning outcomes, tools and completion certificates your available, attendance qualify for most professional body CPD programmes. Our 46 online subjects, structured into 11 e-learning modules, are based on brief instructional videos with supporting case studies and online Q&A's.